How To Use Marketing Chatbot To Grow Your Hotel Business?
Welcome to the future, where chatbot marketing will be used by 95% of businesses. Of all industries, hospitality is the most welcoming of these new developments.
The Hotel industry is facing challenges such as the growing demand for personalized services and the need to increase revenue. To meet these challenges, Hotels are turning to chatbots.
Chatbots are software programs that use artificial intelligence to communicate with people through text or voice. They can be used for everything from customer service to marketing and sales.
Chatbot marketing is a new trend in the hotel business. This new trend helps hotels to use automation to get more high-quality leads, generate more revenue from the same resources and help them stay ahead of the competition.
In this blog, I’ll tell you about the fantastic potential that chatbot marketing offers. You’ll also discover how it can transform your business and how you can use it as a tool to improve your hotel’s marketing strategies.
What is a Marketing Chatbot?
A marketing chatbot is a computer program that interacts with people over the internet. It uses natural language to communicate with customers, providing them with information about your hotel, helping them to make a booking, or selling them other products and services. Chatbots are often used as part of a larger digital marketing strategy.
As a hotel owner, you’ll be able to use marketing chatbots for everything from booking rooms to answering customer questions about your products or services. Marketing chatbots allow hotels to personalize the customer experience, which can improve both engagement and retention rates. They also enable hotels to provide customers with information about their stays and make reservations more easily than ever before.
57% of companies agree that conversational bots can deliver large returns on investment for minimal effort. (Accenture)
Why should you use one?
A chatbot can provide huge benefits for your hotel business. Chatbots can be used to increase brand awareness by encouraging people to join mailing lists or follow social media accounts when they visit your website.
They can also be used to encourage people to book rooms on your website rather than using an online travel agency (OTA) by offering special discounts or limited-time offers only available through your website. There are many ways that hotels can implement chatbots, but the most common use case is to provide information about hotel rooms, amenities, and services.
1. Improve Customer Service
Chatbots allow your business to operate 24 hours a day, 7 days a week, 365 days a year. When you use marketing chatbots properly, you can improve customer service by ensuring that all of your guests receive fast responses.
Marketing chatbots will allow you to provide better customer service by answering questions before they’re asked and responding quickly so guests don’t have to wait on hold for long periods of time or wait days for a response from an employee who’s busy attending to other things besides answering phones and emails all day long.
2. Increase Sales
Marketing chatbots make it easy for customers to find out about events at your hotel or book rooms online without having to speak to a representative on the phone or over email. This allows them to make purchases faster than ever before while still feeling like they received personal attention from an actual person rather than just an automated system designed solely for transactions.
3. Save Time
Marketing chatbots allow you to automate many aspects of your marketing efforts so you don’t have to spend time doing repetitive tasks over and over again manually each day (or even every hour). Marketing bots could respond automatically when someone mentions something you sell (like a specific event), or even automatically reply with information about a room type (such as what amenities it offers).
This saves time because employees don’t need to be involved in every single conversation; instead, they can focus on other important tasks like booking reservations, checking inventory, and more.
4. Generate More Leads(Use Hotel Bots as Part of Your Social Media Strategy)
Marketing chatbots can generate leads for your hotel business by promoting special offers or incentives through different channels like social media or email marketing campaigns.
You can even set up alerts so that if someone mentions certain keywords related to your brand or business, it will send them an automated response with some sort of offer.
If your hotel has a loyalty program, chatbots can help drive customer engagement by reminding them about rewards or special offers.
5. Multiple language support
If your hotel welcomes many international guests, then you’ll want to find a chatbot with good multilingual support. When the chatbot can speak every guest’s language, it can significantly improve the guest experience because it knocks down the language barrier that might exist with in-person communication.
Chatbot Statistics and Trends
The global conversational AI market size to grow from USD 6.8 billion in 2021 to USD 18.4 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.8%. (MARKETSANDMARKETS)
As more and more businesses move to digital customer service, the importance of an “immediate” response is becoming increasingly clear. In fact, according to HubSpot Research, 90% of customers rate an immediate response as important or very important when they have a customer service question and 60% of customers define “immediate” as 10 minutes or less.
IBM estimates that businesses spend $1.3 trillion on 265 billion customer service calls each year. Chatbots offer a potential solution to help bring down these costs by 30%.
Chatbots are becoming increasingly popular. According to VentureBeat, there are over 300,000 chatbots on Facebook Messenger alone.
Virtual customer assistants also show promise, with the ability to reduce call, chat, and email inquiries by up to 70 percent (Gartner).So if you’re looking to improve your customer service and cut costs, investing in chatbots or virtual customer assistants may be a good option for your business.
In this blog, we have discussed the use of chatbot technology for marketing your hotel business. The use of chatbots can enhance communication between a hotel and its customers thereby acting as a great source for increasing conversion rates. And of course, it is also a great marketing tool that provides valuable information to the customers and helps to know their requirements in advance.
What are your thoughts on chatbots for business? Have you used one yet?
If you’re not sure what a chatbot is or how they work, the videos below will give you a good idea.👇
Still, have questions? No problem. Just shoot us an email at contact@axlewebtech.com or visit our website at www.axlewebtech.com and we’ll be happy to help.
Looking to get a chatbot for your business at a reasonable price? Look no further than us! We would be happy to help you out. 🙂
Here’s our website link: https://axlewebtech.com/
