aXpire Interim Progress Report February 2022
Hello aXpirians,
As many of you may know, I have recently joined aXpire as Marketing Lead. Following my first week in the role, I thought it would be worthwhile to share a quick update in terms of my role and what to expect in the immediate future from aXpire.
Who am I?
Before we begin, I’d like to give you a brief background about my experience. My name is Naeem Shabir (here’s my LinkedIn) and I have been actively involved in the cryptoverse for the last 5 years. I also have over 4 years’ marketing experience primarily through co-founding an esports/social competitive gaming platform that provided a ‘play-to-earn’ environment. This was one of the first of its kind, launched way before it became a buzzword in the space.
As a co-founder, my role naturally had been multi-faceted but with a focus on the commercial/marketing aspects of the business. Alongside this company, I have done various other things within the esports industry such as being involved in various panels / forums from Esports Insider (ESI) to the World Economic Forum (WEF).
I look forward to bringing what I have learned over the course of my professional career to aXpire to help drive awareness and adoption of our products, with a focus on PayBX. It is this adoption that will increase the utility and value proposition for AXPR.
Foundations, Foundations, Foundations
With the introductions out the way, I’d like to briefly talk about some of the immediate things I have been doing in my first week at aXpire. These have been primarily to lay the foundations for what you can expect going forward.
Having just joined the company, I have been immersing myself in the business to get myself up to speed. This has also allowed me to audit the existing processes and outputs of aspects related to my role. I have also set up relevant systems/software etcetera to support efficiency. This is important for work flow management as we begin to scale up our internal marketing function in anticipation for the launch of PayBX.
My first week has been extremely productive, having done the above while also working extensively around several key areas of our strategy in the immediate future for the run up to the PayBX launch.
What to Expect
With the launch of our upcoming B2C application (PayBX) fast approaching, the team is working extremely hard on all fronts to ensure a successful launch. This is the priority for obvious reasons.
As we draw closer to the launch, you can expect our marketing strategy to be significantly ramped up for both organic and paid channels. This will entail:
- Greater focus on a more engaging content strategy for our target audience
- Increased activity across our social media platforms
- Promotion of our community and deployment of initiatives for growth and retention
- Conducting paid advertising to promote the PayBX application
The objectives behind these strategies will be to:
- Grow our community
- Increasing engagement across owned and 3rd party channels
- Driving installs/usage of the app
Following the launch, we will continue to drive acquisition of users, but also begin to focus on retention of users.
PayBX Update
The PayBX application is expected to be deployed later this year. While I cannot provide an exact date right now, we are going through careful iteration of the app to make sure it is to the level we expect to ensure a successful launch. In addition, due to the nature of the app, there are other aspects we must make sure are done correctly. This includes ensuring the regulatory aspects are all in place.
While I can appreciate that our community is very much eager for the launch, we must emphasize that taking a little longer in deployment of a product to make sure the i’s are dotted and the t’s are crossed will be beneficial for all involved.
Final Note
While this is expected to be a short update, I hope it has provided some insight into what to expect in the immediate future. Regardless, you will begin to see the fruition of the work being put in across departments over the coming months as the marketing ramps up and the application rolls out.
I’d like to thank all our existing community for their continued support and we look forward to sharing an exciting 2022!
We have created a very short feedback form — the purpose of this is to provide a platform for our community to voice their opinions/feedback to us. We would be extremely grateful to anyone who can spend 1 minute of their time to complete this form and provide us greater insight into how we can improve. Please click here to take part in this feedback.
About aXpire
aXpire is a software-as-a-service (SaaS) company creating products ranging from eBilling software for law firms, to expense allocation software for hedge funds, banks and private equity firms. Their products replace outdated paper, spreadsheet, and PDF processes prevalent in a majority of businesses today.
Using aXpire’s products, businesses optimize productivity, increase revenues by meaningful amounts, and ensure compliance with all relevant rules and regulations. To date, aXpire have released several successful products, with more on the way. Historical and current clients include the likes of Coca-Cola, Nike, Intel, IBM, and many more.
About PayBX
PayBX is our first B2C product that will enable users to on-board into the cryptoverse and buy crypto with traditional payment methods. In addition, the App will serve as a secure wallet to store crypto and a user-friendly exchange enabling the conversion of your coins into other crypto-assets. PayBX will also allow users to connect their PayBX to their existing bank cards, which will facilitate spending of crypto at millions of merchants worldwide.
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