Would you take your Toyota Prius off-road?

For every job we had, we always try to use the best tool.

What does it mean?

This unique tool that was made specially for this specific job.

If you want to go for a run, you won’t wear your Timberland boots.

Does it mean that your Tims sucks?

Aboslutely no!

It’s just not the perfect tool for the job of running 10 miles.

For the same reason you won’t take your Toyota Prius off-road,

and you won’t be using over the head large bulky headphones in your gym sessions.

Yes, you can take this Prius out there and you can even try running 10 mile with your Tims (good luck with that 😜).

We all familiar with those All-In-One solutions,

those microwave that are also a TV and toaster and we all know what they worth… The TV screen on the door of the microwave have a quality of a 1970’s TV, the toast taste like a burned tire and the microwave will stop working once a week.

Even all-in-one tool will NEVER achieve the same high quality of a dedicated tool that was made for one mission, best case scenario it’ll have an OK knife and only rarely-breaks screwdriver.

It happens all the time with all those so called “universal” tools.

We knew we can’t make a universal headphones,

that the way the world works — Those large bulky headphones are wonderful (seriously, I’m not being cynical) for Netflix and Chill, but they won’t keep up with our pace when lifting, jumping, running and trying to break another record on the track.

Many people been asking us why won’t we launch more products with the same sound technology, why won’t we make large headphones and wired version that can support up to 15 hours of playtime.

So I’ll explain it, we’re here to make the perfect tool for the job of working out without distractions, working hard so hard that you’ll be able to #BlastYourLimits and sweat so heavily that people will think you were swimming with this shirt.

To achieve this specific job we had to focus on one thing and one thing only,

we had to focus on creating the best tool and making it:

1.Wireless

2.Deep Bass

3.Amazing Fit

Guys, there’s absolutely no shortcuts and no magic tricks.

To make the best workout headphones we had to put our entire focus (budget, time, strategy) into this amazing project, and that’s what we’ve been doing so far and that’s definitely what we plan on doing in the future.

So at the moment our only goal is to make you blast your limits in your workout sessions and pump your blood, so you’ll achieve results that 5 months ago you couldn’t believe you’re capable of — And as for new products, we’re only focused on improving AXUM true wireless earbuds even more in the future. We have absolutely no interest to create a wide range of tools for other jobs and definitely not a universal tool.