The Journey begins

Marketing has always been something I wanted to pursue from an early age. I have this weird tendency to want to be the best at whatever I set my mind to and marketing for me is no different. This publication is dedicated to documenting the journey of how I go from your average broke AF college student to world-class digital marketer. I write about the ups and the downs, failures, achievements and the teachable moments.

Here is the list of skills I plan to have a solid albeit surface level ability in:

  • Content creation/marketing (Social media, blog posts, Email marketing)
  • Conversion Rate Optimisation (Building landing pages, A/B testing)
  • Design (Creating Infographics, banner ads and pitch decks)
  • Search Engine Optimisation (onsite and off-site only)
  • Copywriting
  • Html — CSS (the basic stuff)

And I plan on specialising in Paid ads (PPC, Adwords) and analytics (SQL, Google Analytics).

To achieve this I will be embarking on a number of side projects, (the first of which ‘Dear marketing student’, I have already launched) to challenge myself and build my skills at the same time.

I don’t really know what I’m doing, Everything will not go as planned, there will be lots of mistakes and failures along the way. But one thing I can guarantee is that there will be a lot of learning and progress.


Hello, I’m Ayo! I’m a writer, student, Digital marketer and founder of DearMarketingstudenT. Find me on twitter @ayo_af or check out my personal website and subscribe to my private email newsletter here. If you like this post give it a 💚 and share! :)

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