5 companies using blockchain to help people find love
Overview 💭
Finding love online is big business. This year, the online services helping people to find a match will pull in $1.4 billion in revenue, according to statista, a statistics website.
But for some, there’s trouble afoot. Hacking scandals, spam accounts and fake user profiles are just a few of the issues troubling the industry. Could blockchain help us be luckier in love?
These five companies believe they can. 💖
Help remove spam and fake dating accounts with Luna 💬
Online dating has some of the lowest satisfaction scores of any online service. One of the biggest reasons? Spam.
In an experiment conducted by a British data journalist, fictitious female users received upto 230 messages per week, 17 times as many as fictitious male users.
On Tinder meanwhile, the average a male user can expect to be swiped left (i.e. ignored) by over 99% of women. That’s where Luna comes in.
Luna has created a tokenised dating system that incentivises people to choose who they contact more carefully.
It uses a cryptocurrency that can be earned through actions such as fully completing a profile, and lets users spend them on actions like contacting those they like.
It’s a clever system that makes it harder for spammers to abuse the network, and the scarcity of resources could lead to more considered messages.
Making dating apps more secure with Hicky 🔐
Dating sites, by their very nature hold a lot of sensitive information. Those databases, if breached could lead to deeply intimate details being exposed to prying eyes.
That’s where Hicky comes in.
Hicky verifies its user base, stores data on the immutable blockchain and incentivises users via the token economy.
The site uses voice recognition and face scanning technology to verify profiles, and has also built in a peer-based conflict resolution tool. So if users are behaving badly, the community can decide whether they want that user to stay in the community or not.
Becoming a moderator will earn users Hicky tokens, which can be used to make more of the platform.
Help relationships go one step further with Viola 💑
Dating apps aren’t great at retaining users. The natural churn of people finding partners — or not — and leaving the platform is high. In addition, the average length of relationships is in decline, according to a recent UK study.
Can Viola.AI’s solution fix that?
Viola.AI harnesses artificial intelligence and blockchain technology to develop a lifelong relationship advisor, Viola, and a marketplace to provide advice and solutions to help singles, attached and married couples create successful and happy relationships.
Where does blockchain come in?
Ethereum Smart Contracts would enable the community to enjoy the fruits of their contributions to Viola.AI via smart contracts automatically rewarding VIOLA tokens, spreading the financial benefits to the many rather than being left in the hands of a few.
Rewarding matchmakers with Ponder 👫
The matching algorithms on dating sites aren’t great. In a recent study in the journal Psychological Science, bots were found to be terrible at pairing potential couples when compared to humans. So why not build a matchmaking platform that incentivises humans?
Say hello to Ponder.
Ponder is a blockchain-based recommendations platform. It uses game mechanics and financial rewards to motivate everyone to play matchmaker.
A matchmaker drags and drops photos of singles that they think would make a good couple. If they match you win $10, if they marry you win $1000.
For singles it’s a way to get a curated stream of date prospects suggested by friends and a community of matchmakers. For everyone, single or taken, it’s a fun rewarding way to create a little love in the world.
Create match-making economies with Matchpool 👨❤️👩
One of the positives, and negatives of dating is the sheer volume of people who can reach and contact you (or not). With those volumes, it can make it difficult to for people to find the right match. That’s lead to curated platforms like The League and Inner Circle arising.
But curation on those platforms often resides in the hands of the network’s owners. That’s something MatchPool wants to change.
Matchpool is a platform that incentivises matchmakers to positively connect members of communities together.
The platform is built around exclusive dating communities called pools. Individuals will be able to create their own matchmaking pools where they can specify traits such as demographics, geography, and interests.
Like Tinder, Facebook profiles will be used to verify user identities. Users who fit a pool’s curation parameters are able to join as subscribers using GUP, the native token of Matchpool.
The idea is the network allows the community to create their own groups that help increase the chances of singles looking for love.
Want to know more?
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