Should you hire a designer for your startup?

Pros, cons and workarounds

Elena Galitsky
Oct 24, 2018 · 5 min read
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  • A designer’s profession might be seen as a little isolated; it does not involve a lot of communication. Most likely, your designer will be given his/her tasks, go to their corner, perform those tasks, return for feedback, go back to their private domain to respond to that feedback, and the cycle continues. While your manager will spend most of their time talking to people, a designer might get lonely and withdrawn, which could affect their work.
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That’s how we do design reviews at Báchoo Studio

Designers need a second, third, fourth opinion.

A designer’s job is to create and at the same time evaluate what has been created. Making that evaluation is a tricky process.

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Designers need to learn and grow all the time

A designer must be up-to-date with the latest findings, trends, tools, processes. Of course, he or she has got to know UX, usability, a bit of user research, and all those little tricks that help you build, if not a design system, then at least an embryo of it. Something that is scalable and tweakable, helping your product grow and compete.

“My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.” Alice in Wonderland, Lewis Carroll

It is essential to be in a company of other designers who are happy to talk, share experience, exchange news with you. ‘This helps to keep everyone more broadly informed

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What can be done about it

You should only hire a senior-level designer for your startup. There is no way even a strong middle-level one can effectively work on a product by him or herself. This is my firm belief.

If you still want to hire an interface designer

One last thing that you should make sure is that there is somebody on your team capable of evaluating the work your designer delivers. Somebody with a strong eye for detail, with a practical view and with experience in evaluating design solutions.

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If you are not so sure anymore…

Just hire an agency. You will get lots of benefits from it.

  • You can get a specialist for each task, while your hired solo designer would have to do UX, UI, illustrations and graphics, and even some printed marketing materials from time to time.
  • You get a designer who communicates within a team and reports to a Head of Design. The quality of deliverables should be significantly higher.
  • There are downsides to not having a designer in your office. You will most likely need to put a little more effort into communication, but with modern technology, it is very easy.

Bachoo Design Studio

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