B Calm and B Corp
Published in

B Calm and B Corp

Considerations on Earth Day

There is something moving and mocking in the show of a pained duck crossing a country road with its brood of ducklings behind, of the roe deer reflected in the windows of the barber of a provincial town, of the wolf that turns its nose in front of a dumpster, of the evolution of the dolphins in the mirror of water of a port, or of the dandelion that makes its way through the cobblestones to bloom in the solitude of a square.

It’s the nature that regain possession of its spaces, it was written. It would rather be to say that it’s nature that sneaks into the spaces of man, who comes to browse in our habitat to see how it is done, thanks to the temporary absence of humans and the unusual silence imposed by the global health emergency. Nature without us, to quote the title of a prophetic essay by Alan Weisman in 2003.

On World Earth Day, after dozens of international forums, thousands of demonstrations, alarm shouts and proclamations, for the first time in many years the planet breathes. Rivers and seas have returned clean, pollution has drastically reduced (in Europe that of nitrogen dioxide has reached peaks of at least 30% 40%), the sky above us it appears clear as in certain days blown by the wind. And it’s not about politics, nor about governments, nor about ecologists. Humanity has been forced by a virus to turn off its streetlights, and to watch from the window this extraordinary show we are paying a very high price, in terms of human, economic and personal lives.

The danger of the Covid-19 forces us to look out there in silence, disoriented, frightened, to move with circumspection when we venture into the narrow perimeter of our neighborhood, to admire from a distance the spring that is denied us and that blooms luxuriant without us.
We had to take a step back. Because it’s now clear at a global level that the Covid-19 is also the result of the human impact on ecosystems, the breakdown of a balance, the distortion and invasion of habitats that host animal and plant species carriers of viruses and that, once they disappear, they force viruses to look for new hosts: us, the humans.

Where there is danger also grows what saves -
Friedrich Holderlin

As Bcorp and Benefit Company, since its birth mondora has included among its main objectives respect for the environment and its protection. We started with what was closest to us, our land, the Valtellina. Not only we do take care of it, but we have hired people and fostered the survival of practices and knowledge that were in danger of being lost. With the Hire a farmer project, every 20 employes mondora hire a farmer who takes care of the land through the biodynamic method and who grows organic products to be shared periodically with colleagues who wish to. Because we care about our land but also about our health.
With Hirebitto we support farmers who produce historic bitto, a cheese from our valleys, using traditional methods. Each new hired colleague receives a form of cheese, which he personalizes and of which he becomes the ‘keeper”. Each custodian also decides how to reinvest in the territory the proceeds of the sale of the form of bitto at the end of seasoning.

We ask colleagues to make a personal effort to reduce CO2 levels in the air by encouraging the use of two wheels to go to work. Thanks to an app, Cycle2work, each colleague can measure by himself the kilometers travelled by bike (but it’s also applied to those who walk) and the amount of CO2 saved. The prize is an economic incentive, 20 euro cents more in paycheck for every kilometer travelled.

Where there is danger, also grows what saves, wrote in unsuspected times the poet Friedrich Holderlin. In the days of Covid-19, it seems to be the planet earth coming to the aid of us humans. Nature, the sea, the sky, are showing us the way to a possible alliance. They seem to want to lend a hand. It’s time to grab it firmly, to commit ourselves to restore a relationship with the earth marked by respect. We should stop abusing and sabotaging the planet, rather than re-establishing a healthy and sustainable relationship with it.

The truth is that many of us have a terrible nostalgia for the buzz, we can’t wait to get back to making noise. Whereas it would be necessary to remain still listening — and for a long time -, if we really want to preserve the wonders that the planet is returning to us. Otherwise our cry of pain will have arisen in vain. And at the end of the lockdown our good intentions will end up in the archive of the usual proclamations.

--

--

--

We build software to create benefit!

Recommended from Medium

Australian super fund agrees to factor climate crisis into decisions in ‘groundbreaking’ case

Reshaping the Cities of the Future to Merge Urbanity and Foodscape

Some thoughts on strategy, and climate change, and feeling like you’re not trying your hardest…

6 AMAZING HEALTH BENEFITS OF A GARDEN IN 2020:

Plants Found on Salt Marshes

Mt Etna Case Study 1991 World

Overshoot Day. We’re eating the “world”.

Is Fighting Climate Change like going to the Gym?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Anna Vullo

Anna Vullo

More from Medium

A Warm Welcome To ENTERBUTTON(ENTC)

Dudes in Dating App (Part 2)

Andie Tibbits

Dreams Deferred