B.O.S.S.
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B.O.S.S.

From Living Legend to Eternal Brand: How to Stay №1 in Broadcasting, Books — Even After You Die?

What do Dr. Seuss, Michael Jackson, Johnny Carson — and Rush Limbaugh have in common?

From left to right: Dr. Suess, Michael Jackson, Johnny Carson, and Rush Limbaugh seeing growing numbers in death? Photo collage by Joseph Serwach using Wikimedia Commons images from Greg Williams, Divadrerhuf, Zoran Veselinovi, and The White House.

Thirty years after his death, Dr. Seuss authored 54 of the top 100-bestselling books on Amazon. Still debating his legacy, Americans keep buying.

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Joseph Serwach

Joseph Serwach

Story + Identity = Mission. Author, Writer: Journalism, Leadership Culture, Communications, Religion, Education, History. Inspiration: Catholic, Polish.