B2B Buzz
Published in

B2B Buzz

Source: Coincentral 2019

Bitcoin as Treasury Strategy

‘Their job is to create value by managing capital in a way that earns higher than expected risk-adjusted returns.’


  • Revenue $486 million (2019)
  • Net income $34 million (2019)
  • Total Assets $917 million (2019)
  • Employee Count 2,396 (2019)

In the time of Wirecard, Theranos and more recently Kodak, we are all right to be a bit skeptical about something like a company putting $250M into bitcoin.

The Team

  1. The CFO led the push to purchase Bitcoin for MicroStrategy.
  2. The CEO and Board signed off on the purchase.


“This investment reflects our belief that bitcoin, as the world’s most widely adopted cryptocurrency, is a dependable store of value and an attractive investment asset with more long-term appreciation potential than holding cash,”

Market Reaction

Personally I have to believe that Ripple’s CEO Brad Garlinghouse is speed dialing every CFO in his rolodex to find someone to make this type of announcement on XRP.



Blogs, articles and musings about B2B payments including Treasury, CFOs and how payments move from one business to another business and around the world.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dion F. Lisle

The Rosetta Stone between Legacy Banks and Fintech. My career is the culmination of working between the worlds of Fintech Innovation and Banks www.fortygrand.co