The best sales enablement tools for modern businesses
The competition is getting fiercer, and the buyers are becoming more powerful than ever thanks to easily available information online.
Sales operations and processes are in the dire need of adopting sales enablement tools. These tools will help them sort out the sales process complexity. The reason to have a sales enablement tool is to make the sales content available to the audience at the right time.
Having the right sales enablement tool will allow sales and marketing teams to work together. They can deliver timely, relevant, and on-brand content to their prospects. We will be mentioning some of the really important sales enablement tools in this article. We hope to help businesses make a better impression on their target audience and stay in the game for achieving success.
What is sales enablement?
Sales enablement is the process where sales organizations feed on information, content, and tools to effectively ease the way salespeople sell. In layman terms, sales enablement helps salespeople engage the buyer using the sales content and close the deal quickly.
Various characteristics of sales enablement
Sales enablement has a very simple objective; provide resources to salespeople for effective sales. Yet, sales enablement is less about sales and more about buyers.
Salespeople must know how they can use the resources provided to them. This is where training and development come in. This is also the point where businesses must bring in technologies.
Sales enablement helps each salesperson, no matter the size of the organization. Businesses must make sure that they provide better sales resources to the salespeople. Design the sales content for usability and ease of implementation.
Using the resources provided to them is important for sales professionals.
It is essential that sales professionals make full use of the resources provided to them. Sales enablement tools keep a track whether your sales reps are using the sales content effectively.
These sales enablement tools also optimize your future sales efforts based on the current usage patterns.
Measurement and successful tracking are the most important characteristics of sales enablement. The sales enablement tools work towards gaining enablement metrics such as:
- The average length of the sales cycle
- Reps who achieve the sales quota
- The average size of the deal
The importance of sales enablement
Before diving into tools for driving your content towards the target audience, let’s take a sneak peek into sales enablement.
Sales enablement helps businesses truly enable their salespeople in achieving their sales quota in a scalable manner.
This makes sales enablement a critical part of sales success.
We all know that sales teams across the world have overachievers.
What sales enablement does is take all your sales reps to a scaling level so that their contribution is at par with the overachievers.
Having your sales team work closely towards achieving the sales goal makes every business successful and afloat in this competitive scenario.
Here is the list of sales enablement tools to help you sell more productively
1. ClearSlide
ClearSlide is a sales engagement platform that empowers sales teams in engaging their customers and close deals faster.
This high-end tool -
- Helps businesses improve their customer-facing interactions be it web, email or one-on-one.
- Provides real-time visibility and analytics to both salespeople and sales leaders.
- Enables customers to achieve higher seller productivity.
It also enables businesses increase their sales management effectiveness and have a stronger customer-facing communication channel.
2. CallidusCloud
CallidusCloud helps businesses improve their sales performance management. It is a marketing and sales enablement solution that comes with a set of tools for -
- Content creation
- Content sharing
- Sales playbooks
- Predictive analytics
The core strength of this sales enablement tool lies in its content recommendations and predictive analytics capabilities. Businesses can make a better move by quickly creating content portals for customers and teams.
3. Cloze
Cloze is a personal assistant for the business’s professional relationships. The smart sales enablement tool prompts salespeople to follow-up with prospects at the right moment. The tool automatically creates a singular view of every person and company. This includes -
- Every contact detail
- Email communication
- Phone calls
- Meetings
- Notes on Evernote
- Documents exchanged
- Interactions on social media
Cloze uses advanced data science to help you work with more productivity. This sales enablement tool helps businesses figure out important contacts and keeps them on priority. Cloze also reminds sales professionals to reach out to a contact for refreshing any conversation.
4. Accent
Accent Technologies, a SaaS company, is focused on helping organizations streamline their sales execution for achieving enhanced productivity.
Accent addresses traditional sales enablement goal of delivering the right content at the right time.
The sales enablement tool also helps businesses manage their sales performance by delivering recommendations to sales reps.
5. ModusEngagement
ModusEngagement, a sales enablement and marketing asset management platform, is designed for aligning marketing and sales efforts. Businesses can easily achieve efficient sales processes with ModusEngagement. The sales enablement tool provides -
- Lead capture
- Real-time guided selling and coaching modules
- Global content and sales support
- In-app analytics
- Automated email response and follow-up
6. Bigtincan
Bigtincan, a mobile content enablement platform, is developed to help businesses transform the way they access, create, present, and share content.
- The sales enablement tool guides businesses in engaging customers on mobile.
- Bigtincan ensures the productivity of the sales workforce while using mobile devices.
- The tool helps businesses convert deals quickly.
- It helps them provide better service to the current customer base.
7. Brainshark
Brainshark is a cloud-based business presentation solution. The tool helps businesses improve their sales and marketing productivity.
The sales enablement tool has many productive features for -
- Accelerating selling cycle
- Increasing sales conversions
- Providing visibility into sales processes
- Real-time updates
- Onboarding and training
The tool also has marketing and content development tools that allow users to engage audiences at every level of the buying cycle.
The tool also helps salespeople in -
- Creating video content faster
- Improving the click-through rates
- Measuring sales and marketing content impact
8. Distribion
Distribion is as a distributed marketing platform for streamlining the content delivery process. The sales enablement tool delivers, distributes the sales and marketing content over social networks. It boasts of a centralized management platform that ensures brand message consistency and compliance.
Distribion is, in other words, an end-to-end solution for successful sales enablement.
The critical features this sales enablement tool has -
- Templates
- Manage access permission
- Marketing automation
- Measurement and analytics
- Managing profiles, preferences, and marketing assets
- Managing multi-channel campaigns
- Tagging and organizing functions in a contact management system
- Interactive flipbooks
- Vendor and expense management
- Sales kit generator
- Presentation generator
9. FISION
FISION is a distributed marketing automation and sales enablement platform. This tool empowers sales teams to quickly organize, customize, and send out persuasive tailored campaigns -
- Across the web
- E-communications
- Social media
- Mobile
- Print media
The tool has an easy-to-use cloud-based app which enables businesses in distributing their content smartly to the -
- Field sales reps
- Local marketers
- Agents
- Franchisees
The tool localizes and personalizes the communications by firmly keeping control of the brand and legal compliance teams. FISION helps businesses have relevant and timely engagement with customers. It also helps in increasing visibility over the effectiveness of all sales and marketing activities.
10. Salesmate CRM
Salesmate is a cloud-based customer relationship management (CRM) solution.
It is a reimagined sales intelligence tool, delivering a whole new level of sales enablement, automation, simplicity, and insights. It’s a feature-rich tool that is really easy to use and cost-effective.
With Salesmate as a sales enablement tool, business can do many things.
- Store data like business contact, outreach campaigns, calling and messaging in a centralized location.
- Users can integrate with major sales productivity tools to make the most of their sales time.
- It allows businesses to track emails.
- Enables users to send messages in real-time or schedule the same.
Email tracking allows businesses to know which prospect is really interested in making a purchase based on their interaction with the shared content.
Make the most of the sales content, share, seek and track the results to make better data-driven decisions with Salesmate CRM.
Conclusion
We hope these sales enablement tools help you close sales using better sales content. Sales is bread and butter for every business in this competitive market. Having a sales enablement tool that goes in sync with your sales process and the sales strategies is a blessing in disguise. Take a good look at the aforementioned sales enablement tools and decide which is well-suited for your business. Till then, happy sales!
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