Baabae: The Best Online Marketplace For Sellers

Keshav Rai
Baabae
Published in
4 min readJul 21, 2020
Online Marketplace For Sellers

The retail sector has probably been the hardest hit by the COVID-19 pandemic. Even after lockdown regulations have been eased, retailers are still struggling to meet their sales numbers, as people are still hesitant to step out of their homes. As a result, many shops that have reopened are struggling to meet their sales target. Retailers must find ways to adapt to the new ‘normal’. This is where Baabae comes in. An e-commerce platform that expands your reach and helps you bridge the gap between the offline and online markets.

Why Is It Better To Sell Through Baabae Instead Of Making Your Own Website?

Building a website or mobile app is not very difficult today. However, it does involve a substantial investment. You must first pay the design and developer team for building the app, pay for the web space on which the website is hosted, employ a team to manage it and so on. The challenge with running your own website is not building it but making sure your customers know about it. This means you also need to consider digital marketing costs like SEO optimization, content creation, PPC campaigns, etc. All of these costs will eat into your profit margins, and so, even if you do sell a little more online than offline, your profits don’t increase by much.

On the other hand, if you choose to sell your products through Baabae, you don’t need to worry about infrastructure building. The platform is built and ready to use. There are no marketing costs either. All you need to do is decide what products you want to sell through them, upload the relevant details and become a Baabae seller.

Baabae- The Best Way To Reach A Wider Audience.

One of the biggest advantages of coming onboard Baabae is that you will be able to reach out to a wider customer base. Through your store, you probably have a limited customer base. In times like this,when customers don’t want to go to the market, they probably call and ask you to deliver their orders home. As long as you can meet their needs, they will stay loyal to you. Your customers may spread the news about your willingness to deliver groceries home but the growth on this model is limited.

On the other hand, Baabae has a much wider customer base. It is not limited to certain regions and hence will bring you customers not just from your locality but from across the city. What would otherwise take you months to achieve can now be achieved in days.

More Sales- More Savings!

Marketing your products through Baabae doesn’t just help you sell more. It helps you save too. Think about it- how would you otherwise make sure your customers know about the fresh stock. You would have to think of some sort of marketing strategy and no form of marketing is free. When you price your products you need to keep not just this in mind but also other variables like your shop’s rent, overheads like electricity, etc. but, when you go online with Baabae, these overheads are minimized. You can increase your product range without investing in smart looking shelving systems to stack them. You can sell your products directly from the warehouse. As a result, you get to save money and increase your profit margins.

You could even choose to share these savings with in-store customers by offering a small discount. Customers are always looking for a good deal and will stay loyal to you if you offer better prices.

Free Yourself From The Worries Of Bargaining

A customer who bargains for every rupee is are tailer’s nightmare. Appeasing the customer takes time and effort you could otherwise spend billing another customer’s purchases. When you make the switch from offline to online, you get rid of these nightmares. It’s a simple system — you offer your best price for a product and the customer chooses whether or not to buy the product. If they agree with the pricing, they place an order, pay and you deliver the product. No haggling, no bargaining.

Support You Can Count On

You probably don’t have a background in IT and website or app development. The good news is the team at Baabae does. So, when you’re faced with any issue — big or small, you can reach out to this team. Whether you need help adding a new product to your range or updating stock details, Baabae is with you every step of the way.

The Bottom Line

As a retailer, if you want to overcome the hurdles of the pandemic, and set yourself up for a brighter future, choose Baabae. It has all the solutions you’re looking for. You’ve got the products, Baabae has the infrastructure, and together you can make millions of customers happier. So, are you ready to become a seller at Baabae?

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Keshav Rai
Baabae
Editor for

Keshav Rai is the Co-Founder of Baabae — An Edukaan solution to daily essentials.