What We Stand For
We’re new on Medium, the page isn’t really live since we haven’t yet announced it to our customers, business partners, chefs etc. So we thought it could help if we shared a bit of our heart with you. Too cheesy for a tech company? You may be right, but we are the people behind a food delivery app, we can’t help it. Cheese runs in our blood, metaphorically and literally.
Some of the quotes below are on food, wine, dates, strategy, humor, design, and cats… of course. They might help express what strikes our fancy, how we work and what we’re all about :) Feel welcome to highlight your favorite passages.
Everything you see I owe to spaghetti. — Sophia Loren
All you need is love. But a little chocolate now and then doesn’t hurt.― Charles M. Schulz
Show clients the WIIFM, what’s in it for them.
One cannot think well, love well, sleep well if one has not dined well.― Virginia Woolf, A Room of One’s Own
Let food be thy medicine and medicine be thy food.― Hippocrates
Wine is bottled poetry. — Robert Louis Stevenson
You have to communicate significance and deliver value, from the first sentence to the last.
Never blame the user. There are only two reasons users get lost: either the app does something you didn’t expect, like the user’s network connection goes away, or the user doesn’t do something that you expect. Both are your fault. — Matt Aronoff, Logical Animal
Be authentic in everything you do! You wouldn’t trust a person who was insincere, so why would you trust a brand that doesn’t feel real? — Rod Austin
Most work is dirty; we often make it dirtier by trying to make it look clean. — Miya Tokumitsu and Joeri Mol, Life at the Nowhere Office
Humor keeps us alive. Humor and food. Don’t forget food. You can go a week without laughing.― Joss Whedon
Research shows there are three types of marketers, those who understand stats and those who don’t.
But there are certain things that will undo the best-intended copywriter. First off, interruptions. A colleague may stick their head into your office and say hey, gotta minute? Your child may choose that moment to fill the toilet with paper towels and then flush it 11 times. That’s actual experience. Your phone may ring. You may have problems with your computer or your software. Maybe the computer dies, the software crashes, or your pencil breaks. You may have a lack of examples or inspiration. In spite of free writing, careful pondering, and a long list of notes from your boss, you just can’t get started. Cats may be a problem. Your cat may jump into your lap. It may proceed to paw at you, claw at you, paw at your keyboard. It may tip over the glass of water on your desk. Or it may chase the cursor around your screen. — Ian Lurie
There are three possible parts to a date, of which at least two must be offered: entertainment, food, and affection. It is customary to begin a series of dates with a great deal of entertainment, a moderate amount of food, and the merest suggestion of affection. As the amount of affection increases, the entertainment can be reduced proportionately. When the affection IS the entertainment, we no longer call it dating. Under no circumstances can the food be omitted. — Judith Martin
Next, you need to remember that your customer is not an algorithm. Yes, I know you’re worried about search engines and search rankings, but your customers don’t care. Great marketing delivers value to people when they most need it, period. — Ian Lurie
Never, ever, throw one of your team under the bus with a client. No matter what happened. You can discuss any mistakes privately, but do not point the finger at your staff. It’s demoralizing. It also makes the client think you’re not a team, you’re more of a mob. Mistakes will happen. You’re going to make them, your team’s going to make them. If you do, own up, especially to your team. They actually kind of like that. If they make them, review what happened, why, and how to prevent it from happening again. — Ian Lurie
Never have a meeting unless it’s going to result in a next action.
If you’ve never lost six hours’ work because of some unforseen disaster, lucky you. If you’ve never managed to miss every single warning window, every single box that says, are you sure you want to do this, from your computer, and managed to completely delete your work anyway, I salute you. If you’re like everyone else on the planet, you’ve probably had one of those moments when your heart just drops. — Ian Lurie
There’s no better feeling in the world than a warm pizza box on your lap. — Kevin James
Writing requires concentration for solid stretches of time. All of my preparation, ensures that as much as possible, I can stay focused. — Ian Lurie (yes, again, we loved his course)
Psychology-driven marketing that prompts marketers to think from the customer’s point of view. — Rod Austin
If you were to sit down and talk to Maslow about his theory, it’s likely that he would admit to the fact that everyone responds and behaves differently, and his theory is a framework, not a scientific proof. With that assumption, we must build on the knowledge of some structure of need only as a theoretically solid construct, and continue to be responsive to our userbase. — Jonathan Cutrell, The Psychology of Content Design
…just planning for an ongoing and meaningful conversation with a given audience. Content strategy, is, at its heart, the art of clear communication.


