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Bill Ford Isn’t Scared of Apple

Henry’s great-grandson explains how the automaker can become a software-driven service company that makes cars, too

1913: Ford’s first moving assembly lines at Highland Park. (Photo by Hulton Archive/Getty Images)
Left, Ford is building a future in services, like analyzing data from sensors on a motorcycle. Right, a pilot project for custom-designed ride-sharing vans on the Ford campus.
Not just any Fusion: Ford’s self-driving car will start road-testing in California



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Steven Levy

Writing for Wired, Used to edit Backchannel here. Just wrote Facebook: The Inside Story.