What’s Your Hour in ‘Silicon Valley Time’?

The tech press moves like clockwork, fitting company narratives into a predictable arc. Here’s how pros deal with it.

Aaron Zamost
Jul 7, 2015 · 8 min read
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Part One: The Clock

12:00 SVT:

Birth. (No one cares.)

1:00 SVT:

Shiny new toy.

2:00 SVT:

Up-and-comer.

3:00 SVT:

Industry disrupter.

4:00 SVT:

Hottest company in the Valley.

5:00 SVT:

Rapid expansion and growth.

6:00 SVT:

Greatest company in the world!

6:01 SVT:

Greatest company in the world?

7:00 SVT:

Their product kind of sucks.

8:00 SVT:

They’re never going to make any money.

9:00 SVT:

FUD (fear, uncertainty, and doubt).

10:00 SVT:

The company is a mess.

11:00 SVT:

What are they doing with your data?

11:59 SVT:

Worst company in the world.

12:00 SVT:

Rebirth.

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Part Two: How I learned to stop worrying and love the clock

1.

Don’t get angry.

2.

Don’t force anything.

3.

Be humble.

4.

Focus on your customers and your team.

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