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Pebble CEO Eric Migicovsky is back to the drawing board. Photo by Steven Levy.
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Pebble Is Trying to Run Circles Around Apple

It’s still an underdog. But with the smart-watch equivalent of the Swatch, Pebble is graduating from the nerd market.

Steven Levy
Sep 23, 2015 · Unlisted
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The Pebble Time Round family. Courtesy Pebble.
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Pebble Time Round, black model. Courtesy Pebble.
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Which does not belong? Photo by Steven Levy.
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Pebble Time Round, silver model. Courtesy Pebble.
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Pebble Time Round, rose gold model. Courtesy Pebble.
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