Backchannel
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Backchannel

It’s part of a continuing effort by Facebook to make the News Feed central to our existence. “The dream is to get to this world where people feel that Facebook is an instrumental, useful, important part of their lives,” says the company’s chief product officer, Chris Cox. “That’s the golden thing.”

More recently, Facebook has expanded the project to 600 people around the country, working four hours a day from home. Those numbers will soon expand to the thousands. Finally, Facebook envisions some sort of direct questioning to its entire population.

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Steven Levy

Steven Levy

Writing for Wired, Used to edit Backchannel here. Just wrote Facebook: The Inside Story.