How to turn on your SaaS engine

Forget EBITDA in SaaS

Thanks for our Guests and Thanks for our great panelists today at the first SaaS Roundtable by BackedbyCFO. We had great discussion on SaaS business and valuation drivers with Tero Luoma at Taaleri Private Equity Funds, Jakob Storå at Superhero Capital, Matias Vahtola at Zervant, Olli Muurikainen at Heeros and Tiina Zilliacus CherryTopAccelerator.

Key findings of the day how you can turn on your SaaS engine:

1. SaaS is winner takes it all -business. Forget EBITDA in SaaS valuation.
2. Focus on MRR growth in existing customers that shows a product/market fit
3. Focus on solving one small problem very well. Make sure you clearly understand your earning logic.
4. Pick the right metrics to communicate the right investment story for the investor.
5. You can test your SaaS KPI’s with your Peer entrepreneurs