“If no one is questioning your pricing, you’re probably selling too cheap. Evaluate your offering & pricing quarterly.” Lassi Virtanen, Founder of Pilvi

Thank you for everyone attending Master Class Part 2. Customer Acquisition & Retention on April 19

What if you could start to boost your growth in less than 30 min with behavioral analytics?

Our Master Class Part 2. last week made a deep dive into what drives in Customer Acquisition & Retention. Thank you so much for our everybody attending. Special thanks for our great speakers, Matias Vaara lead designer of Idean, Lassi Virtanen Founder of Pilvi and Perttu Kröger CEO of Checkout Finland. Some of the key takeaways below!

Excellent Matias Vaara, lead designer of Idean: how to create stickiness in Customer loyalty

“Artificial intelligence + personalization = user stickiness” Matias Vaara, lead designer of Idean

We had great honor to have Matias Vaara, lead designer of Idean, to start with his absolutely useful and great advice from the front of leading UX design how to build sticking Customer loyalty. His thesis are

1. Enable collaboration

• Like Spotify, make sharing easy, bring comments or ratings and create platform for collaboration.

2. Reduce friction! We’re getting used of magic

• Go where your users are
• no downloads and no manuals
• no UI?
• automate back-end

3. Connect to the ecosystems. There are many different strategies to choose depending on your value proposition, business model and so on.

• strong alignment with one dominant connection, like Smartly or Beddit
• create a platform with deep integrations, like Slack
• integrate into all platforms, like Spotify
• build an open API, like GoogleMaps, Helsinki

4. Learn to personalize

“Customers prefer services instead of solutions” Lassi, Founder of Pilvi

Pricing is probably one of the most difficult area for SaaS entrepreneurs.Lassi, Founder of Pilvi, and his Advisor gave us absolutely great takeaways of pricing & productization.

The best pricing & productization advisory, Lassi Virtanen, Founder of Pilvi and his Advisor talking about pricing on the stage.

The biggest sales come from your current Customers. If you don’t productize, you miss a lot: new and renewal sales and growth opportunities.

Start by evaluating the options your Customers currently have.

1. Use multiple plans to make puchase
2. Design a Customer Journey
3. Use multiple plans to make purchase decision easy. 3–4 visible plans are ideal.
4. Help your Customer to choose with name and tagline
5. On your pricing page: Promote values instead of features. Explain how your service helps your Customers succeed and grow!
6. Use price points to justify price
7. Evaluate your product offering and plan pricing actively, at least once per quarter. Offering price variations can lead to an increase in sales.
8. If no one is questioning your price, you probably sell it too cheap

“Voice bases and text based conversational commerce, like Messenger, is coming in B2B solutions” Perttu Kröger, CEO of Checkout Finland

Perttu Kröger, CEO of Checkout Finland shares weak signals & rising trends in eCommerce & SaaS.

Perttu shared his an insight not only into e-commerce and raising digital service models but also on the digital platform economy on the whole.

1. Mobile Payments is becoming mainstream and it’s the most popular payment method for Millenials.
2. Bank online payment buttons are under change pressure, renewal is inevitable.
3. The use of Express and Express cash will be significantly increase as mobile payments become more common.
4. Voice bases and text based conversational commerce, like Messenger, is coming in B2B solutions.

Thanks for everyone! Looking forward to see you on June 19, when we take a deep dive on behavioral analytics & Cash.

Päivi is Founder of BackedByCFO with greatest passion to help SaaS & e-commerce to grow faster. BackedByCFO is a behavioral analytics for teams to improve customer understanding.