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In the backyard with…Abadesi Osunsade

VP Global Community & Belonging Brandwatch, Founder & CEO Hustle Crew, BACKED Community

🧰 | My first ever job…

Technically my first invoice was for acting in a Radio 4 play whilst at school. It was so fun taking a day trip to BBC Maida Vale!

🧠 | The last thing I geeked out about…

bell hooks! I just went down the Youtube rabbit hole hearing her take on how we’re all socialised to perpetuate inequality and discrimination. Watch this.

🔎 | I want to learn more about…

Shame. I love Brene Brown’s research on shame. I think it’s a real blocker for people when it comes to the work I do educating folks about privilege. And a blocker to creating authentic human connections. We all need to understand this powerful, uncomfortable emotion a lot more!
Watch this.

💬 | You can ask me about…

Why teams aren’t diverse by default and what to do about that. Enter Hustle Crew

⚒️ | A problem that needs a better solution…

Embracing the discomfort that comes with navigating issues of equality and belonging. Most people would rather avoid the topic than engage in dialogue — we need a better solution for confronting ugly and uncomfortable truths about bias and prejudice.

⚡ | A sector / technology / trend I’m excited about right now…

VR. Lockdown is here to stay and we are going to be hungry for escapism. Also excited about health-tech solutions for underserved audiences e.g. Black women.

🎉 | I’m hosting a dinner party. My three special guests are…

  1. Sharmadean Reid
  2. Malala Yousafzai
  3. Joy Adowaa Buolamwini of the Algorithmic Justice League
In the backyard with @Abadesi Osunsade VP Global Community & Belonging Brandwatch, Founder & CEO Hustle Crew, BACKED Community

This series introduces the incredibly talented, gritty and good humans in the BACKED Community.

BACKED is the human-centric venture capital fund. We invest in exceptional founders, at Seed, in Europe. Put People First | Be An Apprentice | Push the Limits | Bring Good Energy. Since 2015.

Want more Abadesi? Here’s her Twitter

Want more BACKED? Here’s our Newsletter | Twitter | LinkedIn | Website

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Notes and stories from the BACKED community.

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We’re the human-centric European VC fund. Put People First • Be An Apprentice • Push the Limits • Bring Good Energy. Since 2015.

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