The Importance of a Facebook pages to your crowdfunding success.

How to make a successful Facebook page for your crowdfunding campaign?

The goal of a Facebook page for your campaign is to introduce people to your project as early as possible, educate them about the platform your using, and get them ready to back your project.

Look at what your competitors are doing (or the most successful campaigns you know) and how their Facebook pages are set up. You’ll notice a few similar trends for all them:

• Simple text and a brief description of what they are promoting.
• Their profile picture incorporates their logo
• Their campaign page link is easy to find on the right
• they have a short video posted that is easy to click on for people who want to learn more.

Check out these easy-to-follow tips to improve your visual Facebook marketing strategy and get more backers:

KEEP IT SIMPLE

Simple is better than complicated. Do not get hung up on the details.

Your marketing strategy on Facebook does not need to be overly complicated:

What do you want people to know about your project?

What’s the brand style you aiming for?

Focus on these 2 things and create visuals with copy that are to the point. Your page has to do a few things when visitors arrive, like:

• Share the link to your crowdfunding campaign
• Highlight your video
• Offer a clean and well-designed image with your message that is easy-to-read.
• Use a short caption to provides information about your project’s timeline.
• highlight the rewards that are available to your backers.

POST GREAT VISUALS

Once a visitors has arrived and surveyed the information above, you will have to keep them entertained with your posts. That’s why you need some content posted (pictures, videos, well-written copy) that will get people’s attention and keep them.

What visuals to use?

• Use photos of your product in action or in a cool lifestyle image
• Use pictures of your team
• Photos of your product at conventions
• in tester’s hands
• Updated designs or prototypes

Make sure the photos you use on your Facebook page are impactful, because they need to convert visitors and build up the credibility of your brand.

Overall, you want to keep most of your images on Facebook looking professional, uncluttered, and have a brand image tailored to your project.

Try to avoid posting things like low resolution and badly edited pictures or videos.

GO LIVE

Going live on your Facebook page is a great strategy for crowdfunding project owners. It gives your growing audience a chance to start a conversation, and see you are a real person, and to provide cool updates of your team in action.

Being part of a live stream is great for anyone watching or visiting, because they can have their questions answered in real time, or they can see unedited behind-the-scenes footage and feel like they are part of an exclusive club.

It will make your visitors feel included your project, and invested in your story. There are tons of things that you can live stream on your Facebook page to get people talking:

• A live Q&A session
• Demo your product or service
• Show backers prototypes or rewards as they start to come in
• Share more about yourself and your team
• Show how your production is coming along

Consider this as secondary content to the design of your Facebook page and images you use.

ENGAGE FANS

Engaging with your audience is important, and social media is a conversational platform.

It is important not to be too one-sided either even if you won’t have a chance to talk to most of your backers.

You should reply to most of the comments or questions you receive on your posts and find other ways to engage your audience that won’t take up a lot of time for you.

CONCLUSION

The worst thing you can do in Facebook or any kind of social media marketing is start a page, leave all the important information blank, and start posting the link to your campaign every day.

If you want to drive traffic to your campaign page you need to make your page look attractive and authentic.

That means great visuals, including a page header, pictures and video. You need to post things on a consistent basis so people can become familiar with your idea or campaign.

Likely people aren’t going to go ahead and back you the minute they add you or like your page, or see you post something. But this is the first step in turning them from cold leads to hot ones.

To get more success, please visit us here:https://www.backerland.com/