Cheap Wordpress websites don’t scale

Commercial webdesign and development is where creativity goes to shrivel and die.

Well, that was my experience of it at least. Partly my own fault, partly my many clients’ fault. Though they are not to blame for it.

It did, however, provide the unique opportunity of getting to know certain industries inside and out. One of those was the music industry.

Now, I’ve wasn’t a good web designer back then. That, of course, forces a freelancer to lower their prices. Less quality = less pay. Simple economics. So I started out with doing really cheap Wordpress websites.

One of my first clients was a record label, rapidly getting known for it’s selection of dark and atmospheric music. They’d decided it was time to upgrade their website and provide a better buying experience for their customers (most of them international). This was to coincide with the opening of their physical location: a record store and coffee bar in one.

So I bought a Wordpress-template, changed some colours, set the settings and whatnot, and ta-da, website done. The web-shop part was driven by WooCommerce, which is amazing for getting started really quickly, but abominable once you get past a certain threshold in sales.

Let me jump to the present and explain the predicament the aforementioned record label is in now. They are now doing 80% of their revenue through that WooCommerce shop, and it’s cracking under the weight. The creator of the template quit updating his work, and my client is now faced with two options: try and patch it from buggy to less-buggy, or pay for an entirely new system.

This is problem one. Websites, and definitely web-shops, need maintenance and regular updates.

How Backstash fixes this issue

Backstash was built from the ground up to scale alongside it’s user. Whether the label/store is big or small, Backstash provides a smooth experience to both the user, as well as the shopping end-consumer.

Backstash is driven by innovation, which would be impossible without constant user feedback. For that reason, we ask our users weekly what functionalities they are missing, or what parts of our software aren’t up to their standard.

Simply said: you take care of your music. We take care of the rest.