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Cloud Backup Vs. Cloud Storage and How They Ensure Business Continuity

Cloud storage focuses on usability and accessibility, helping users store files, sync, and share with other devices. And that is why cloud backup securely backs up all your data and keeps it safe, ensuring easy recovery and continuity of work.

Cloud excitement blurs the lines between cloud storage and cloud backup. Many providers like it because it gives them a broader appeal in attracting potential customers. But the blurring of cloud definitions is confusing the market.

In reality, they are very different solutions to different business challenges. Even if a few zealously perform local backups at regular intervals, you can still lose data if you do not store backups off-site.

What do you need to do if your hard drive crashed, you accidentally deleted important files, or you fell victim to a ransomware attack? Or what if a natural disaster like fire or flood meant perishing your digital media and documents?

Therefore, utilizing an online backup service is one of the best ways to protect yourself from these and other types of data loss.

Cloud backup — definition

Cloud backup is a cloud-based application that lets you automatically back up your files, applications, virtual machines, or servers and safely store them for disaster recovery purposes. Cloud backup is insurance for your data and business continuity.

Cloud storage — definition

The primary goal of cloud storage is to store files online to access and work with from any device anywhere. Cloud storage, such as Dropbox, Google Drive, Apple iCloud, and Microsoft SkyDrive, is a great way to share files easily. You are able to compare it to a cloud-based USB flash drive.

Why should you store your data at home instead of in a cloud environment? Cloud storage is not suitable for all types of data or organizations, however popular.

The difference: cloud backup vs. cloud storage

Putting data in the cloud may seem simple; it is essential to look at the purpose of storing that data to determine if we are talking about backup or simple storage. As you know, cloud storage solutions like Google Drive and OneDrive are known for their greatest strengths: storing files, photos, and videos in a centralized location in the cloud.

It facilitates your files from any device and makes it easy to share those files with other users. The focus across the board is on usability. Easy storage. Easy synchronization. Easy sharing. It is where the differences between storage and backup become apparent.

Furthermore, it is evident that files moved to the cloud will be safe if your device crashes or you lose your phone. This peace of mind applies only to those files that are manually moved to the cloud storage solution. Cloud Backup removes this manual step from the process to ensure the integrity and security of your data.

With the cloud backup solution, copies of your files are automatically and continuously sent to the cloud, providing a secure, current backup that gives you an easy way to restore files.


Despite the many benefits of cloud storage, it is not free from risks such as power outages, malicious erasures, or internet outages.

Accordingly, backing up cloud data is a crucial process. Whatever your chosen approach, be it an entire room backup or a hybrid cloud solution, you should back up regularly to protect your data.

You will probably need to look for a cloud storage solution and a cloud backup solution with two very different purposes.



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