Try Badges: Expand your brand with digital collectibles

Badges is a marketing platform that makes it easy to create and send digital collectibles to your customers, supporters or top fans. Try for free → www.badges.xyz

Digital collectibles, or non-fungible tokens (NFTs), have become a household name over the past couple years. Built with blockchain technology, they make traditional media types like images, videos and audio files “collectible” because, for the first time ever, a digital file can be backed with the equivalent of a digital certificate of authenticity that verifies its originality, uniqueness and ownership.

This concept has opened up an ecosystem of people buying, selling and collecting digital items just like they were physical objects such as art, baseball cards or antiques. It has given rise to new online communities and virtual brands as people come together around the shared ownership of a digital collectible.

For businesses and brands looking for innovative and effective ways to drive brand loyalty and audience engagement, digital collectibles are a powerful marketing tool. They are an extension of your brand and a unique way to say thank you, recognize support or fulfill rewards, like discounts or special access. Simply put, they can help you drive your business forward. That’s why we created Badges, a marketing platform that makes it easy to create and send digital collectibles to your customers, supporters or top fans. It is free to try and available today in beta.

How we make it easy for your business to create digital collectibles

Badges is designed to remove the hassle from creating digital collectibles. We want to make the process easy and understandable without requiring you to download a “digital wallet” or worry about hiring an engineer to “mint on blockchain”.

To start creating, all you need to do is enter your email address or connect with your Facebook or Google account. We handle all the engineering so you can focus on what’s most important: your business, your brand and your customers.

When you create a digital collectible on Badges, you’re in charge of everything. You control the artwork, title, description and total amount. The artwork is a digital file such as an image, video or audio file that can be uploaded from one of your existing brand assets. The title and description is who it’s from (your brand!) and what it represents such as a thank you, reward, ticket or discount. The total amount is how many people can claim your digital collectible. For example, if you create a digital collectible with a total amount of 2,000 — then 2,000 people can “claim”, or own, it.

Know who claimed your digital collectible and keep the conversation going

When you share the URL of your digital collectible with your audience, all they need to do is enter their email address and click “Claim” — it’s that simple. When they do, we will automatically create their account, “mint it on blockchain” to make it official and prove ownership and securely add the digital collectible to their Badges profile.

As people claim your digital collectible you can view their email addresses in your dashboard. This makes it possible for you to follow up and fulfill rewards, like discounts or special access.

For example, imagine if you ran an online business and wanted to send a discount code to only the people who claimed your digital collectible. Or if you were a creator and wanted to follow up with your top fans with early access to your new merch. Or if you were planning an event with the digital collectible as the ticket and wanted to email a reminder to everyone who was planning to attend.

Being able to view the email addresses of the people that claim your digital collectible enables you to get creative with your campaigns and re-engage some of your most loyal customers, supporters or top fans.

To see how each digital collectible is performing and make informed decisions about what to create next, we also added an analytics dashboard. For now, this includes high-level metrics like Total Claims and Total Views over the past 7 days.

We’re excited by the potential of digital collectibles and the opportunities they will unlock in transforming how businesses and brands engage with their audiences. Badges is free to try and available today in beta. Be sure to claim our first official digital collectible as recognition for your early support and drop by Twitter or Instagram to say hello! Stay tuned for more to come in the weeks and months ahead.