Marketing and influence

You might have never heard about influencer marketing, but certainly, you have witnessed it. Does the name bring something to your mind? Influencer Marketing is a marketing approach where a digital influencer advertises a product, actively participating in the customer’s purchase decision. This happens (and works!) because, previously, the influencer and its public have already established a sincere relation and trust.

But there is a whole work of concordance behind. The brand must choose a voice that is according to the business values, being recognized and trustworthy.

This result appears through research, of course. Knowing your relevance, your target audience, and how this person talks with your followers is the first step. All this information must be similar to the business’, avoiding speech disagreement. For example, a tech company doing advertisements with a beauty influencer. The public of these services are not the same, so the results reached could be disappointing. Influencer marketing is a market that is growing daily, so know how to evaluate your product and potential influencers for, when your moment comes, the results to be gratifying.