The Business Model Canvas (BMC) gives you the Structure of a Business Plan Without the Overhead

Paul Ortchanian
Bain Public
Published in
2 min readMay 22, 2020

It is a one-page document that works through the fundamental elements of a business or product, structuring your idea in a coherent way. Use it to quickly draw a picture of your business, to get a better understanding, and to go through the process of making connections.

The Canvas is popular with entrepreneurs and intrapreneurs for business model innovations. Mainly because it improves the clarity and focus on what’s driving your business. It’s flexible and your team will have a much easier time understanding your business model on one page.

Here are BMC examples from Netflix, Spotify, Uber and Apple to guide you:

Time to improve the clarity and focus on what’s driving your business, Let’s work together to THINK BIG, TRANSFORM AND ACCELERATE GROWTH. It all starts with a conversation, so book a call now and let us help you build great products.

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Bain Public is a product leadership firm that helps companies make informed decisions and deliver superior quality products that appeal to customers and achieve business goals. We offer a variety of blog posts, e-books and approaches designed to help you understand your digital strategies and establish elements of the product roadmap in the fabric of your business. A lack of strategy in planning your products is accompanied by a lack of focus and direction, which means things can quickly get out of hand. We step in to assess, clean up, and eliminate friction between people and processes to stimulate the organization and maintain focus on creating quality products. For more information, visit bainpublic.com or call 514–442–8487.

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Paul Ortchanian
Bain Public

I am a head of Product who has experienced different levels of product management positions and has learnings to share.