How we work with microcopy

By writing clear and concise microcopy, we make the brand’s personality shine through, while still making sure their product is easy to use.

Karina Raunholm
Oct 14, 2018 · 7 min read
Illustrations by Marek Minor

Finding the tone of voice

Weighing every single word

Examples from the dictionary

Exploring the map and terrain

What we need to map out:

Staying organised

When we’re stuck, we google

Computer says pay with

Writing for apps and websites

Multiple languages and platforms

Making sure the copy is useful

References we love

Bakken & Bæck

Our stories

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