How we work with microcopy

By writing clear and concise microcopy, we make the brand’s personality shine through, while still making sure their product is easy to use.

Karina Raunholm
Oct 14, 2018 · 7 min read
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Illustrations by Marek Minor

Finding the tone of voice

Weighing every single word

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Examples from the dictionary

Exploring the map and terrain

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What we need to map out:

Staying organised

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When we’re stuck, we google

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Computer says pay with

Writing for apps and websites

Multiple languages and platforms

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Making sure the copy is useful

References we love

Bakken & Bæck

Our stories

Thanks to Bakken & Bæck

Karina Raunholm

Written by

Writer and content designer. I design and carve concepts with words, and work as an independent writer and consultant at tekstuell.no. ✏️

Bakken & Bæck

Our stories

Karina Raunholm

Written by

Writer and content designer. I design and carve concepts with words, and work as an independent writer and consultant at tekstuell.no. ✏️

Bakken & Bæck

Our stories

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