The Balderton B2B Sales Playbook

Working with the entrepreneurs we back is at the heart of our work at Balderton.

Over the last two decades, the team at Balderton has had the remarkable privilege of playing a role in the growth journey of a number of highly successful enterprise Software as a Service (SaaS) companies. We and those teams would not have been successful was it not for the advice and counsel from those who had done it before. In turn, we believe we too must pay this advice forward.

While there are many short articles and comment pieces on enterprise sales, we have been unable to find a complete Playbook that the founders and executive teams of early-stage companies can use as a core guide to setting up the right foundation for efficient, rapidly growing sales teams.

We want to set that right with this document – the Balderton B2B Sales Playbook.

We hope this Playbook will serve as a comprehensive guide to everything a founder needs to understand about their enterprise sales function. As well as hundreds of board decks and dashboard reports we are eternally grateful to the interviews and input we have received from our founders, their executive teams and, of course, many of our companies' excellent marketing, sales and customer success representatives.

We salute you for your great work and for your willingness to share what you have learned with those who follow!

You can download the full PDF of the Sales Playbook here.