The 8 Week Dance to an Acquisition

Dave Balter
Jun 15, 2016 · 2 min read

In June 2016, Mylestoned, which preserves memories of the departed, acquired Heirloom, which beautifully digitizes paper photos.

Here’s the truth on how acquisitions actually work:

Image for post
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Primping [week 1]

Cue Music [weeks 2–3]

  • Balter tweets at Heirloom CEO @ericowski. Response: “@davebalter would love to connect. will send you message on LinkedIn to coordinate.”

Commence Twerking [weeks 4–7]

  • Phone call from Balter to Owski to ask for the next dance.

The Kiss Goodnight [weeks 8+]

  • Their eyes lock. Signature.

@google, @slack @linkedin and @twitter (and @medium) make appearances courtesy of Silicon Valley.

Email on loan from Ray Tomlinson.

Phone procured from Alexander Graham Bell.

Whiteboard appeared as understudy for @ideapaint.

* Sightglass Coffee

** Aatxe

*** A more traditional version of this article can be found on Business Insider.


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