Let’s give passion back to the naked people

Swimming pool filters. Mobile technology. All-terrain tires. These days, it appears no subject is too mundane to be the recipient of one’s passion.

Why is it a word once suggestive of open-mouth kissing and flinging panties is now screamed at us in boldface from every website, corporate mission statement and billboard from Olympia to Orlando?

I would have snapped a better pic had my heart not been beating so hard imagining Bridgestone’s passion for excellence

The word passion has become the frozen dinner of marketing, a tasteless hockey puck we toss in the oven when we don’t have time to come up with something from scratch. So let’s make a deal. The next time one of us feels the urge to tell people what we or our company is passionate about, instead let’s take a deep breath, re-watch this bit from David Mitchell, and make the time to put that passion into words that don’t crib from hourly motel rooms and Danielle Steel novels.

If you enjoyed reading this, please click “Recommend” below.
This post was originally published in bampowtakethat.