How COVID-19 is impacting e-commerce in Jordan

The pandemic has triggered changes in consumer behaviour, serving as a catalyst for the growth of e-commerce in Jordan. In this infographic we explore how COVID-19 has affected e-commerce in Jordan:

With internet penetration rates growing every year, the e-commerce industry is expected to double in size. With people worried about going out to supermarkets or stores, the pandemic has been able to speed up the growth of the industry.

The growth of the e-commerce industry during the pandemic has also led to people switching their day-to-day spending from cash to digital and contactless payments.

Even before the pandemic, Jordanian e-commerce startups and SMEs were slowly gaining traction in the market. Sales and demand for companies like Open Souq, Basket.jo and Jordan.ubuy.com sky rocketed during the pandemic.