How supporting local businesses creates a ripple effect
In today’s globalised world, it’s easy to overlook the companies in our own backyard. However, we can make a significant difference within our communities by consciously choosing to support local businesses, especially small and medium-sized enterprises (SMEs). That’s why, in this article, we will explore the impact of such companies and the ways in which supporting them benefits everyone.
More jobs created
Supporting local businesses is vital for job creation and economic growth. Local companies, especially SMEs, usually prefer to hire from within their communities rather than outsource labour. This means that when you choose to spend your money on a local product, you’re directly contributing to the creation of jobs for your neighbours and friends. These jobs, in turn, stimulate economic growth by increasing the disposable income of individuals and boosting local spending power.
In Jordan, SMEs are literally the backbone of the economy, representing over 90% of private companies and employing more than half of the workforce. Considering these facts, it becomes clear that supporting local businesses isn’t just a transaction — it’s an investment in our community’s future. When we do business with them, we contribute to our society’s growth and prosperity.
Catalysts of innovation
Local businesses play a significant role in driving innovation and entrepreneurship. By supporting budding entrepreneurs, communities nurture a culture of innovation. These businesses not only introduce fresh ideas and products to the market but also generate economic value by attracting investments, contributing to their country’s economic landscape.
The sustainability of our planet
Local brands tend to have a lower environmental impact in terms of carbon emissions than multinational corporations. This is because they usually obtain their products or materials from local sources, minimising the need for extensive transportation and logistics. This sourcing approach leads to a smaller carbon footprint, making their overall environmental impact more sustainable.
Supporting such businesses is about upholding specific values and principles. When you shop from these businesses, you align yourself with these values and contribute to cultivating a more responsible society.
Social impact
Local businesses can also be grassroots organisations — ones that extend beyond advocating for causes. They combine the sale of goods and services with community outreach and development initiatives. Because they’ve done their research, these local enterprises know which segments or issues need attention.
When you purchase from them, you’re not only addressing issues that are often underrepresented but also helping to create and strengthen social cohesion within your community.
What are some ways to support local businesses?
There are many ways you can support local businesses and make a positive impact on the national economy. One of the most direct approaches is purchasing items from local brands for everyday needs. This could mean buying from local farms, shopping at independent boutiques, or dining at locally-owned restaurants. By consciously redirecting your spending towards local businesses, you can make a significant difference.
Another effective way to support local businesses is to spread the word. You can become an ambassador for your favourite local brands by sharing positive experiences with friends, family, and colleagues. This word-of-mouth marketing can generate awareness and attract new customers to local businesses.
You can also leverage social media to promote local businesses. By liking, sharing, and commenting on posts from local businesses, you can help increase their online visibility and reach a wider audience.
What are some local brands you can start supporting today?
Astrolabe Coffee House
First on our list is Astrolabe Coffee House because, let’s be honest, coffee is how most of us start our days. And if you want to pair your coffee with breakfast, Astrolabe has a wide menu of options, both savoury and sweet.
With 5 locations and the convenience of delivery through popular apps, Astrolabe is easily within reach.
Bunni Coffee
We know what you’re thinking — another coffee brand? But Bunni is different. It’s not your typical coffee shop where you order and have your drink on the spot. It’s a company that specialises in roasting specialty coffee.
Bunni’s coffee is responsibly sourced from plantations worldwide. It’s always harvested in season and roasted on-site, so every bag of beans is fresh.
If you want to save up and brew your coffee at home, why not explore Bunni’s selection here?
Balagan Vintage
Balagan Vintage isn’t just an online brand — it’s the creative venture of women entrepreneurs. Founded by two sisters, this business meticulously handpicks pre-owned vintage and retro clothes from around the world, ensuring each piece is a one-of-a-kind find.
But the uniqueness of Balagan Vintage goes beyond individuality. It’s also a brand committed to sustainability. By offering pre-owned and reworked items, Balagan Vintage contributes to a more environmentally conscious approach to fashion.
Dibeen
Dibeen’s journey started on a family farm, where the joy of sharing free-range eggs with friends and family sparked an idea. Driven by the vision to foster a self-sufficient society, Dibeen has evolved into a business that serves everyone.
Today, its offerings extend beyond free-range eggs, as it provides a range of organic fruits, vegetables, and herbs. And if you’re craving homemade dishes, Dibeen has you covered! Want to put in an order? Click here.
Supporting local businesses isn’t just a personal choice — it’s a collective responsibility that has the power to shape the national economy. We can contribute to job creation and economic growth and amplify the impact of local business community initiatives by prioritising local businesses. So, let’s support them to create a more resilient and thriving future!
