Zaid’s journey to using the Bank al Etihad app

Bank al Etihad
Bank al Etihad
Published in
4 min readJul 14, 2022

If you had to choose between getting something done the easy or hard way, which would you pick? You’ll definitely follow in Zaid’s footsteps and choose the easy way. Now, you’re probably thinking, what are the folks at Bank al Etihad talking about? We’re talking about Zaid’s journey to simplicity! Read on to learn more about it.

Zaid is a 42-year-old engineer who loves meeting and talking to people face to face. Even when it has to do with his banking activities, he never misses an opportunity to visit a Bank al Etihad branch and have a cup of coffee with employees.

One day, Zaid’s daughter Dana asked him why he doesn’t use Bank al Etihad’s mobile banking app. He answered that he isn’t the biggest fan of technology and enjoyed interacting with the bank employees. Dana wasn’t convinced. So, she put on her detective hat to find the truth. After a few nights of staying up late and investigating, she connected the dots and came to the shocking conclusion that her father doesn’t know how to use the app!

Dana was shocked because she knew how easy the app was to use — so easy that a 9-year-old could use it without difficulty! So, she took it upon herself to teach her father how to use it and bet him she would succeed.

Dana’s mission started over the weekend. She sat with Zaid in the garden after having lunch and got down to business. As soon as she downloaded the app, Dana showed her father all the available services that would save him the trouble of visiting a bank branch every time he needed to carry out a bank activity.

One of the first things Zaid learned how to do on the app was open a bank account that required no fees or a minimum balance. With this account, a debit card would also be delivered straight to his doorstep. All he needed to do to open a digital account was follow these steps. But Zaid already had a Bank al Etihad account, so he chose not to open another one for the time being. However, he did think about telling his friends, especially Ghassan, because he never had time to visit a branch to open an account. And then it hit Dana. They could invite Ghassan to open a digital account through the app!

Dana also told Zaid about how he could manage his cards through the app and freeze or unfreeze his cards with the click of a button. Not to mention set ATM daily withdrawal and internet spending limits. Zaid could also track his spending, view all his transactions, and analyse his spending patterns to save more and spend smarter…all through the app!

When Zaid thought that this was all the app had to offer, Dana surprised him with more and showed him how he could pay his bills on the app. This way, he would no longer have to spend half his day in the office and the other half waiting in line at his telephone service provider to pay his bill. And what’s more, Zaid could pay Dana’s school fees with a few clicks on the app through these steps.

While exploring the app, Zaid also found that he could transfer money locally and globally on any day of the week and at any time. With these steps here, Zaid made his first transfer to Dana after she suggested he rely on the app to transfer her monthly allowance.

But what if Zaid had more questions about the app or his banking activities? No biggie! He could instantly chat with the bank’s contact centre anytime and any day, and they would be ready to answer all his questions, whatever they may be!

Every day, Zaid discovers a new feature on the app. Recently, he learned he could open a term deposit and certificate of deposit and manage them on the app. He also learned he could submit a request to postpone his loan payments, get travel insurance, and do many other things!

Today, Zaid can’t go without the Bank al Etihad app. It has simplified all his banking activities and helped him build a simpler tomorrow. And although he no longer needs to visit the bank like before, he hasn’t abandoned his friends there and still sees them every now and then for a cup of coffee. What is undeniable, however, is that his new best friend is the Bank al Etihad app!

So, why don’t you download our app to make your tomorrow simpler too?

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