Building the worlds best banking experience without ever becoming a bank!

Darren Taylor
Aug 8, 2017 · 3 min read

CLEARLY is building a banking experience that lives on your phone, tablet, and your computer rather than on high streets and in shopping malls. It provides you with everything you need to run your financial life on the go and in real-time. We will also be doing some very interesting stuff with your data to ensure you are able to get the most out of your money.

So, how is CLEARLY not a bank?

Well, that’s where our approach to the Neobank model really sets us apart from the rest. CLEARLY partners with a regulated bank rather than having our own licence. We do it this way because we recognise that banks do certain things really well which means that CLEARLY can focus on bringing you the world’s best banking experience, whilst providing you the trust and security you get from a retail bank.

We are fundamentally very different from what you have come to accept from your retail bank because we are designing our entire proposition and our full stack banking platform around how people live their lives in a digital age. Legacy core platforms for retail banking were built for a time when the US and Russia were racing to land man on the moon, we are building ours in an age where humans will land on Mars. Effectively our technology stack is built for the future, allowing our customers to benefit from real-time data, card controls, spend analysis, and so much more. Gone are the days of waiting days and weeks for account opening and loan approvals, with CLEARLY it will take less than two minutes to apply and the account will be opened instantly, all through your phone.

Another way that CLEARLY differs is in how it is harnessing the power of the Fintech community, to ensure you get access to the world’s best financial products that will serve you needs faster, cheaper, and better than anyone else.

The beauty of building a modern banking platform from the ground up is that we are not trying to maintain or support outdated business lines and products like your high-street bank would as this often comes at a hefty cost to the customer. Instead, we embrace new models and ecosystems that are designed to give the customer the best outcome and meet their needs. An example of this is transferring money abroad; when we live in a time where you have TransferWise, Azimo, CurrencyCloud etc. why would you choose to build your own version when you can easily integrate one or more of these providers into your platform? It’s this approach that really ensure our customers will always get the best banking experience with CLEARLY.

We are headquartered in Dubai and have earmarked the UAE as the perfect country to launch. We believe the UAE and Dubai specifically, has proven time and time again that it is not only the most ambitious city in the world but that it can deliver the near impossible.

This matched with the Smart Dubai initiative and the UAE’s vision to become a cashless society by 2020 all make for Dubai being the perfect home for CLEARLY

When you hear, people talking about the next Silicon Valley, the focus is often on London and Singapore, but when you look at what’s happening in Dubai and couple this with pioneering leadership of His Highness Sheikh Mohammed bin Rashid al Maktoum, there is no doubt that Dubai will be at the forefront on many technological advancement for years to come. The team’s decision to set up here is inspired by Dubai and its vision.

So, what’s next for CLEARLY?

Next up will be bringing in small groups of the CLEARLY community to start testing and providing feedback on demo and alpha products. For more information and to have the chance to take part, sign up on the website, where you will be the first to find out the latest news and developments, as well as get exclusive invites to closed door sessions and behind the scenes access to CLEARLY.

BankCLEARLY

Building the worlds best banking experience, without ever becoming a bank!

Darren Taylor

Written by

BankCLEARLY

Building the worlds best banking experience, without ever becoming a bank!

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