“Sisters are doin’ it for themselves.
Standin’ on their own two feet.” — Eurythmics
As a tech company, with a product that is mostly addressed to marketers and advertisers, we are front-line observers of outstanding International Women’s Day campaigns.
This year, we, at Bannersnack have decided to go beyond the average. This is why we are launching an extensive campaign consisting of multiple projects centered around women. Throughout the entire year, a big part of our marketing efforts will be directed towards celebrating the amazing women around us.
To that extent, we invited ten of our colleagues to answer a few questions, so you get to know them better. They are women with great stories to tell and we wanted to share their visions, struggles, and ambitions with you.
An equal world is an enabled world. How do you contribute to forging a gender-equal world?
Growing up, I was always surrounded by strong and compassionate women. Starting from my grandmother, who brought up seven children, and my aunts who were single moms, to my mother who had to support herself from a young age, all these by-the-book feminists and inspiring women forged a gender-equal world around me simply by living their lives.
Now, back to the question at hand: What’s my contribution? I’m a feminist, I’m pro-women, and most importantly, I’m pro-equality. I do not believe in gender roles, nor do I live my life around them. I support the women around me with my entire heart and encourage women-led and women-owned businesses. I make a conscious effort to show the women around me love and support. I celebrate their professional and personal progress. I applaud atypical beauty standards and uncommon life goals.
We’re each enabling our world every day with small, yet impactful positive actions. Here, at Bannersnack, I’m lucky to be surrounded by brilliant, highly qualified women. We lift each other up at every occasion.
Are there equal opportunities for women? Is your job common among women?
I think that in 2020 “gendered” jobs are on the decline, but unfortunately, stereotypes remain. The Marketing Manager role is a position in which women tend to thrive, but it’s still necessary for them to stand out from the crowd.
When it comes to stereotypes, the general perception in the marketing field is that women go after these jobs because they like to design pretty banners and organize events. Luckily, those days are over since marketing has become much more complex and involves collaboration and creativity — characteristics that come naturally to most women. And let’s not forget something really important: marketing is directly influencing the bottom line in the customer funnel. Therefore a marketing manager needs to be able to analyze lots of data and numbers to make sure their work is driving revenue growth. But regardless of your gender, in marketing, you have to keep the customer at the core of everything you do.
How would you describe your job environment?
As an HR Manager at Bannersnack, I have to deal with all sorts of challenges every day. But as chaotic as it sounds, it is equally rewarding.
Part of my job is to recruit top talent in tech, and sometimes it can be difficult to find female candidates in a male-dominated industry.
However, I did find some really talented women that are up to the task. And I can say this about every department in the company. We are working in a clan culture type of environment, so we are equal members of a big family.
Based on your own experience, what advice would you give to women considering pursuing a career as a PPC Specialist?
If you are analytical and you are always eager to learn, a Paid-Per-Click (PPC) Specialist career is your path. PPC is an ever-changing field so you must be open to change. This profession is as complex as women are. It’s like an all-in-one job — you must be a psychologist who knows and takes care of users’ intent, a numerical wizard who can analyze and understand data, a teacher who is able to explain complicated advertising algorithms, a fire-fighter who can make the right decisions regardless of the severity of the problem, and also a child who has an insatiable desire for knowledge.
You will have the privilege to work in a profession that is so complex that nobody will know for sure what you are doing exactly, but if you don’t do your job for one day, they would notice it.
What is your biggest influence and icon from your industry?
Debbie Milman needs no introduction. She is one of the world’s most influential designers and her work has changed the intersection of graphic design and brand strategy. Her podcast “Design Matters,” her involvement in co-founding the world’s first graduate program in branding, and her leadership at Sterling Brands are just a few ways she has made her mark.
Although she has transitioned into speaking and writing about design more than actually producing design work, I find that the way she represents the design industry with her holistic approach in purpose-driven design is foundational to how culture perceives design beyond the aesthetics.
In recognizing her as someone I look up to in the industry, I also acknowledge my responsibility to contribute in a meaningful way. Through my work and involvement in the community at large, I am inspired to use design as a means to create positive change.
What barriers have you faced, as a woman, in becoming successful in your field? How did you overcome them?
Working in a male-dominated field (web development, in my case), it’s pretty hard to be taken seriously as a woman.
There were times when I did not get credit for what I had done, there were times when I was underestimated, or I did not receive the same guidance as my male colleagues.
I have overcome these obstacles through ambition, positive thinking, and trusting my instincts and passion for web development.
What do you think is the biggest issue today facing women of your age?
Looking at women nowadays and realizing all the things we are able to do is just mind-blowing. Even if I’m in my twenties, I love looking back in history and finding amazing stories about women who have changed the world by simply living their life being brave enough to fight for their dreams.
One of the biggest issues today facing women of my age is that sometimes we still cannot realize what a brilliant creation we are and this might stop us from accomplishing our goals.
On International Women’s Day, I wish all women the ability to realize the true value of being a woman and to appreciate themselves more.
In your opinion, why is it important that more women go into tech?
The tech industry is in need of a more human approach, and women naturally have the ability to understand human connection at a deeper level. The key element in making that possible is empathy.
When women use their empathic thinking to find solutions, the best products emerge, changing the community and our world.
How important is it for women to lift each other up and what does that mean to you?
I would be nothing without the support of the women around me. The people at Bannersnack give me a feeling of belonging to a larger family, which is something I missed while living and working abroad. I know I can count on my colleagues to lift me up when I’m dealing with a difficult task, or when I feel under the weather.
Why is that important? Because we all need to relate to others in our day-to-day life.
We need to know that we are not alone and that no matter how strange our experiences may be, someone is there to support you.
Over the past year, my journey has been nothing short of amazing, and I am truly grateful to be part of the wonderful team here. I found a new home in Oradea, and I look forward to coming to work every day, knowing that I can count on my fellow female colleagues in the office to share laughs, jokes, useful advice, and our success as a team.
On International Women’s Day, what is the most important message you want to send out to young women thinking about their careers?
I didn’t always know what I wanted to do for the rest of my life. What I do now, as much as I love it, might not even be it — I worked in many industries to find my true calling.
Life is full of phenomenal opportunities; some will turn into gold, some are great lessons that you can take with you further. Change can be hard and terrifying, but it is powerful. It will help you discover strengths you didn’t know you had.
My advice is to surround yourself with people who are going to lift you up. And no matter what you choose to do, aim to do it with enthusiasm. Sometimes it’s okay to allow our hearts to lead the way and to become driven by feelings. Love will always be the answer. It always was my answer.
We, at Bannersnack, encourage and applaud all women’s empowerment initiatives, in all industries and fields. We also hope that this article will provide you with the necessary amount of strength and inspiration to pursue your passions and fulfill your dreams.
Don’t forget that this year’s International Women’s Day theme is EQUALITY. An equal world is, indeed, an enabled world.