How Bandersnatch “Boosted” Our Brand Awareness

Robert Katai
May 7 · 6 min read
Bandersnatch vs Bannersnack

Let’s Rewind Back to December 2018

On December 27th, Netflix announced it was going to release their latest Black Mirror film, Bandersnatch.

Full disclosure: Unfortunately, we did not take a screenshot when we noticed the suggestion made by Google so we replicated the scenario in this image.

The Plot Thickens

It took a few days for Google Search Console to show data that made sense.

Our Assumptions

Bandersnatch is a difficult name to remember, especially when you hear it for the first time, so we believe people probably typed in the Google search bar “ban…” and then Google may have suggested Bannersnack, since it was already an established brand.

Key Findings

Here’s a quick recap of the most important things we noticed after analyzing all the data:

  • Google Trends and two online dictionaries (Merriam-Webster and Dictionary.com) proved that the peak popularity for the term “bandersnatch” was in the first week of January. This shows that not only Google was clueless of what bandersnatch meant because there weren’t enough search volumes for this terms until then, but it was also a mystery for Black Mirror fans. According to Dictionary.com, they saw a 633% increase in search and they even included in the top 10 most searched words in 2019 so far. Speak Media has also noticed “a sudden surge in Google searches and become a buzzword on Twitter”, which confirmed the fact that, most probably, it took Google about a week to show relevant search results for users that were looking for information the TV show’s new episode.

Final Thoughts

This situation raised some questions about our need for a rebranding, including our name.

Bannersnack

Our mission is to enable anyone to create professional visuals in an efficient and easy way.

Robert Katai

Written by

Digital Marketer and Content Marketing Strategist at Bannersnack.

Bannersnack

Our mission is to enable anyone to create professional visuals in an efficient and easy way.