For Financial Brands, There’s One Dominant Day to Post on Facebook
Financial brands are finally going all-in on digital marketing. According to Marketo, financial service firms grew their presences on social networking sites by 31 percent year over year. And according to The Financial Brand, financial marketing teams are finally beginning to “catch up to other major industries” by making digital marketing a priority:
“Financial marketers will seek to build brand loyalty by engaging consumers on the most popular social media channels, leveraging each platform strategically to maximize effectiveness.”
So what are some of the strategies financial brands should use to maximize effectiveness on social? Posting at the right times is an easy first step. So we analyzed the posting frequency and impact on Facebook for the leading financial services brands in the Fortune 500.
It turns out Monday is by far the best day for financial brands to engage audiences on Facebook:
On Monday, the average impact score for financial brands on Facebook is 2.09 interactions per post per 1,000 followers. Friday is the worst day for engagement on Facebook for financial brands, with an average impact score of only 0.37.
TL;DR: For financial services brands on Facebook, Monday is the most effective day to post .
Understanding the perfect times to post on each social channel is key to getting eyes on your content. If you are posting at a slow time for your audience, your content is unlikely to garner the attention it deserves, despite its quality. Learn how TrackMaven Insights can help you make smarter marketer. Request a demo of our marketing analytics platform, or learn more with our 4 tips and tricks for financial marketing on Facebook.
