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What is Brand Positioning?

Barry W. Enderwick

Jul 23, 2019

6 min read

The Value of Brand

Understanding and measuring the value of Brand

Hello and welcome to the transcript for Episode 2 of Barry on Brand & Business. This time, I’m sharing how the Brand has value beyond marketing. Keep in mind the following is a transcript and was not written in advance.

Enjoy and share!

Imagine you’re on a ship, 400 years ago…

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Welcome to Barry on Brand & Business. It’s a bi-weekly series of short videos (with transcripts) where I share my knowledge about brand — what it is, how to define it, how to shape it, the value it brings, and more. Hit Subscribe and the li

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Barry W. Enderwick

Barry W. Enderwick

Brand/marketing executive, former Netflix, MZ. I write on startups, strategy, business, culture & design. Also on Instagram @craftbarry @inthechipswithbarry

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