BRTR: Beneficiary of RWA Trend
Modern marketing is not an easy task. The crypto market is no exception here — there are many participants in the market and everyone strives to attract attention — which is why the cost of an individual user’s attention continues to rise. On the other hand, if you don’t advertise and don’t work with the community, then people won’t pay attention to your product at all. For this reason, it is essential to develop effective strategies.
Just like in the physical world, it is difficult to swim against the current in the media field. On the other hand, it is also quite challenging to ride the hype when hundreds and thousands of other businesses are already doing the same. Therefore, the most correct approach is to forecast the trend and strategically adapt your product to meet the needs of tomorrow.
The NFT Hype Era
Barter Smartplace is a web3 ecosystem that creates applications for the market of tokenized assets. Assets are tokenized using NFTs. The idea is to simplify the exchange of real assets for digital ones in the crypto industry. Most crypto projects are afraid to deal with the logistics or legal complexities associated with trading physical assets. This is a significant problem for cryptocurrency owners, which we intend to solve.
Of course, during the NFT hype of 2021–2022, we also built our marketing around the NFT trend. There were many NFT marketplaces in the market, but most of them specialized in trading digital art. Barter Smartplace, on the other hand, was initially created as a marketplace that primarily specializes in trading real assets. However, we also featured digital art on our marketplace. In the general consciousness, NFTs became associated with digital art on the blockchain. It was quite challenging to explain that we use NFTs to tokenize real assets and services, and that is what sets us apart from other marketplaces. Nevertheless, we did not change the main idea of our platform and its long-term development vector — trading tokenized real-world assets.
The RWA Trend
The focus on real assets ultimately proved to be successful. In 2022–2023, the RWA ( Real World Assets) trend began to be understood “from the top”. The RWA trend in the crypto industry refers to the use of blockchain technology for tokenizing and trading real assets such as real estate, securities, commodities, and other valuables.
According to a report by the Boston Consulting Group published in August 2022, it is expected that by 2030, the RWA market will reach a volume of $4 to $16 trillion. According to a 2022 Celent survey, 91% of institutional investors expressed interest in investing in tokenized assets, including RWA. Larry Fink, the CEO of BlackRock, the largest asset management company with $10 trillion in assets under management, stated that Tokens Are The Next Generation For Markets.
The trend of tokenizing real assets also extends to the tokenization of traditional financial assets. Large asset management companies have already started investing in tokenization. For example, both KKR and Hamilton Lane launched tokenized private funds in 2022 using Securitize, a fintech company specializing in tokenization. Franklin Templeton launched a tokenized money market fund on the Stellar blockchain in 2021, which raised over $270 million by April 2023, just a few months after expanding to Polygon. Citigroup predicts that by 2030, the market for tokenized digital securities will reach $4–5 trillion, according to their report “Money, Tokens, and Games” from March 2023.
As for the crypto market, it truly started to respond to the RWA trend closer to the end of 2023. This also led to the growth of our ecosystem’s native token — BRTR. In the end, the bet on tokenizing real assets proved to be successful.
BRTR token growth
BRTR token has experienced rapid growth since late November and continues to grow rapidly at the current moment. While at the beginning of November 23, 2023, the token price was around 0.008, by December 11 it has already reached around 0.022 — which means nearly a threefold increase in less than three weeks.
According to Layer2Gather data, BRTR token has ranked in the top 3 leaders in terms of growth rate among RWA projects. The token’s market capitalization has grown by 161% in the last 7 days, reaching 23 million dollars.
Conclusion
What conclusion can be drawn from this whole story? The conclusion is that a more effective approach is to forecast the trend and build a long-term strategy in order to be at the forefront. Attempting to fit into an existing trend (which is also worth doing, of course) may seem like a simpler approach in theory, but in practice, it means that competing for attention will be more difficult, and the trend may overshadow the uniqueness of your project. It is important to have an understanding of what will be in demand in the future and prepare the infrastructure to meet those demands.
Original article: https://coinmarketcap.com/community/articles/6578605b95aedd654f3150ae/
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