3CE — brand personality

Three Concept Eyes, also known as 3CE, is a cosmetic brand from South Korea. The brand’s personality is to leading the attraction of beauty trends and catering to the confident and modern woman. Their concept is seeking to enable women to find the beauty of their own. Most of their products use a primary color palette of pink, orange, and beige which suit any skin tones. When thinking of the brand’s customers, I thinking of a lively and cheerful woman who dressed in colorful and love to hang out at dessert café.