Brandy Melville Aesthetic

On this last assignment, I chose my favorite clothing brand, Brandy Melville. They focus on a youthful fashion orientated lifestyle. Brandy’s brand personality is easy-going, vintage, laidback, simple, and free-spirited. The clothes are mainly flowy and loose from sheer fabric to knit textiles. They use natural colors rather than bold colors on their clothing. Their brand priorities high-quality clothing that only has one size that apparently “fits all”, establishing the cool Brandy girl aesthetic. The girl next door in a big city life would be how I would describe Brandy Melville’s brand personality. The type to say “ oh I don’t wear makeup” and eats acai bowls for life. The girl who loves going out with her friends to the beach or to the city to drink iced coffee while posing for her Instagram followers. An extrovert who loves to socialize and have fun.