Chanel Brand Personality

Chanel is a French luxury fashion house that was founded by couturière Coco Chanel in 1910. It focuses on women’s high fashion and ready-to-wear clothes. Chanel is sophisticated, elegant, and daring. They also give a vibe of excitement, it is unique, up-to-date and trendy.Chanel develop these brand personality, making there product valuable and shape how people feel about their product. Chanel’s humble background to high class customer, shows the hard-working aspect of the brand. It is hand-made with luxury style. Due to their unique brand personality, this make them become leader of the field.The brand has transform fashion and perfume to empowered women at all time.

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