Nike, Marketing Assignment (the new one)

Hi, this is my brand personality analyzation for Nike as you can see on the diagram above. However, I believe that Nike brand personality could be expressed more. I would say Nike is considered: Sincerity: family-oriented, honest, sincere, real, original, and some would find it friendly; Excitement: trendy, exciting, sprite, and cool (especially the Jordan sub brand); Competence: Reliable, Intelligent, Technical, Successful, Confident, and a Leader; Sophistocation: Attractive; Lastly, Ruggedness: outdoorsy and western.