Piriosa — A branding thought-experiment

Piriosa is a brand I am working on which is focused on providing females with the best experience during menstruation by changing the form of sanitary pads into a pant.

Our target audience is actually mothers of newcomers, but I wanted it to appeal to teenage groups as digital contents are more likely to build awareness.

As a class activity, I had the opportunity to visualize the brand and create a brand persona. I drew inspirations from music, pop culture, art and films. Let’s see what are the references.

The Virgin Suicides

Petra Collin’s Dreamy Photography on Teens

SOPHIE’s Discography

Melodrama — Lorde

Bold Typography — Chrome-types, Sharp Serifs, GT America

The Craft’s Teenage Rebellion

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This channel is for BAScii students to publish their research projects, feedback, takeaways, etc. as the common ground to share thoughts as an exchange.

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