Piriosa — A branding thought-experiment
Piriosa is a brand I am working on which is focused on providing females with the best experience during menstruation by changing the form of sanitary pads into a pant.
Our target audience is actually mothers of newcomers, but I wanted it to appeal to teenage groups as digital contents are more likely to build awareness.
As a class activity, I had the opportunity to visualize the brand and create a brand persona. I drew inspirations from music, pop culture, art and films. Let’s see what are the references.
The Virgin Suicides
Petra Collin’s Dreamy Photography on Teens
Melodrama — Lorde
Bold Typography — Chrome-types, Sharp Serifs, GT America
The Craft’s Teenage Rebellion