Say hi to Marketing

I have been hearing the word marketing for very often for very long time but what i always think what it is is very narrow. All i know about marketing is just advertisement and trying to sell the product which is a very small path of the marketing process. Since the beginning of the semester, I’m very passionate about the marketing because I think that marketing is a very important part of a business because it will determined if the product will be successful or not. From the start of the semester we know how to do business analysis from many template that could help us understand the business example even more. We get to do the real life example very early in the semester then we get to compete with other team on who get to work with each company that professor Pietro find for us. At the start, me and my team are very confuse on what we have to do and when we get to work throughout the semester and learning more marketing strategy we get to understand what we have to do, things seems to be clearer and we now have the right plan for the work we have to do for the final pitch. Through the semester we get to talk with Banpu to know what we would do next and what they expect from the work. We are now working on the final pitch with Banpu and we still got so much work to do. We still have to conduct more survey for more market size but it is very hard to do quantitative surveys right now due to COVID-19 pandemic but anyhow we will have to get it done before final.