Things behind the PlayStation sales

Zhen Wu
BAScii Entrepreneurship and Core Business
3 min readJun 3, 2021

After years of waiting, the brand-new PlayStation 5 finally introduced to the public, and now it’s available in the Chinese Market as well.

PlayStation 5 introduced in China this year

The PlayStation 5 comes with two models — The Digital Version that can only download games from the internet, the Disc version that supports Blue-Ray Games Discs along with Video Discs as well. Surprisingly, Sony stated that the new PS5 will support almost all games previously supported on the PS4, making the seven-year-old PS4 even more worthless than before.

The rear box art of a PS5 sold in China, note that it’s faster and supports many games fromPS4.

As the PS5 started its sales in the Chinese market, Sony soon find out that their game console got excess demand, which currently end up in low inventory. However on the another side, Sony aftermarket services becomes even more busy that before, as consumers find out their PS5 got many issues such as blackout and unreliable Joysticks.

Consumers waiting to take their favorite machine home, but there are many problems waiting for them.

Me, as an Otaku who is interest in Video gaming, have decided to buy a PlayStation for my own as my birthday gift. As first I thought I should follow the general trend, and purchase a PS5 for my own. But then I remind the product life cycle, and quickly changed my mind.

The Product life cycle, suitable for almost every product

The PlayStation 4 is now seven years old, and its well-believed that PS4 is at the stage of Maturity to decline. PlayStation 4 late models, such as Slim and Pro, are famous for being extremely reliable along with great performance and high hedge ratio.

“Lucky People.” Some consumers bought PS5 at the initial release , and got signature from the Boss of Sony China.

And the Brand-New PlayStation 5? As now it’s at the stage of Introduction, the future of the product is unpredictable. Currently this product suffers from excess demand with low stockpile, along with issues happens on almost every machine, from hardware to software, from the console itself to accessories like joysticks and headsets…… It might take a longer time for me to accept a new product like this.

What I Chose finally.

At last, I chose PS4 Slim as my Birthday Gift , as well as the first video game console I ever have.

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