40s FASHION ICON: Ava Gardner

Dani Milo
Bastet Noir
Published in
3 min readMar 7, 2017
Ava Gardner, 40s fashion icon and powerful Hollywood figure

A decade that brought tiny waists, tailor suits, padded shoulders and celebrated woman’s curves, also brought the toxicating beauty of Ava Gardner. A fierce Hollywood actress whose high-profile relationships with the likes of Sintara, Howard Hughes and even Hemingway were seriously overshadowed by her kickass acting skills and slayin’ fashion.

Glamorous, figure flattering gowns were the holy grail of Ava’s signature style, as were casual white shirts and pretty blue hues. For Ava, it was all about the waist, so she wore figure-flattering, tailored to perfection dresses frequently. Casual high waist minis and enchanting frocks were also among her most worn outfits. So here, Bastet Noir is paying a tribute to a woman who has seriously impacted fashion with her enchanting presence and sense of style by celebrating her wardrobe choices and dissecting her distinctive flare for fashion.

LOVE AFFAIR WITH ROYAL BLUE

Ava Gardner was an avid lover of the color blue

Ava Gardner was an avid lover of the warm tones of the blue color, so she wore it frequently. It matched her eyes beautifully and looked perfectly against her pale complexion. She especially loved the royal blue tone and why wouldn’t she, as Ava was a Hollywood royal in her own right.

CASUAL CHIC

Ava Gardner in casual look

When she was off duty, this diva knew how to keep it casual while at the same time retaining the glamour people knew her and loved her immensely for. She wore hight waist shorts and playful minis with thin collars around the waist combining them with casual, button-up V-necks plain white shirts for a sexy twist.

THE QUEEN OF GLAMOUR

Selection of our favourite gowns worn by Ava Gardner

When it came to award winning ceremonies or cocktail parties, Ava always knew how to bring her A-game. Her ability to add sex appeal to any piece, regardless of how revealing it was, is her most exceptional trait, despite of course her acting skills. The perfectly tailored gowns are always flattering her curves. Of course, it helps tremendously that she’s mesmerazing.

Before Angelina Jolie, there was Ava Gardner, the sultry beauty who has helped define the beauty look of two, very interesting fashion decades, the war-torn, conservative 40s and the classy pin-up 50s. The thight-fitting apparel and perfectly-tailored clothing were Ava’s secret weapons that brought all Hollywood hotties to their knees, commending a room with her sassy attitude, wits and powerful eye contact.

As this season was all about the high waist, we chose to honor her as our fashion icon of the week. Inspired by her sassy style, we’ve added plenty of outfits, we’re sure, Ava would approve of. Don’t believe us? Click this link and enjoy some seriously slick fashion.

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Dani Milo
Bastet Noir

Owner of Bastet Noir and Coffice, fashion writer and marketeer.