See today what to build tomorrow
Digital experiences today are too subtle to express via paper sketches or static mocks.
Until a couple of years back, it was okay to rely on paper sketches or ideas in your head for building digital products.
Today, you won’t build Instagram, Uber, or TikTok without prototyping it first.
Think Instagram stories, Uber’s mapped trajectory, or TikTok’s serendipity.
Digital experiences today are way too subtle to conceptualize and communicate on paper sketches and mockups.
It’s way more important now to test an idea with users before investing time and resources in building it.
It’s no more ‘good to have’ a prototype. Prototype is a ‘must-have’ for building products of tomorrow.
A prototype must look and feel like the real product. Only then you can uncover new insights, question your assumptions, fill in gaps, and correct mistakes early on.
Howsoever real and high fidelity it gets, you still can’t afford months (or weeks) building one.
To test the subtle digital experiences of tomorrow, the prototype today must be deceptively real, deceptively smart, and yet take no more than 10 days to build.
A prototype for building products of tomorrow is so much more than mockups from yesterday. It is…
The language that all teams speak fluently.
A prototype is worth a thousand meetings. It fosters accurate communication, faster decisions, and lesser mistakes.
It brings clarity and efficiency between the design and engineering teams. Developers ‘get’ the interactions better. Hand offs are smooth.
Prototype cuts off engineering time by weeks!
A sharper pitch for investors
Successful startups swear by it.
🤫 Our clients have successfully raised millions in funding based entirely on the product prototypes!
A buy-in tool for internal stakeholders
Slides are not half as convincing as a prototype on their devices.
Would you rather sit for a 2 hr presentation or play with a device in your hand for a fraction of that time?
A deceptively smart tool for user tests
High-fidelity prototypes result in more accurate user testing results.
It’s because users can interact with a prototype like they would with the real product like key in text fields, chat with a bot, use the slider, make calculations, sign a document, upload a picture, etc.
A driver to product-led marketing
Prototypes are catalysts to product-led marketing and demand generation pre-launch.
Start marketing your product before writing the first line of code.
The fastest way to market
Prototypes helps you launch, learn, and improve in the fastest and most cost-effective way.
Great products are born from accurate communication, fast decisions, less mistakes, and more user tests. Great products are born from deceptively smart prototypes.
This story was originally published at bayzil blog.
