The Art of Experimentation: Using A/B Testing to Inform Design at Netflix — Navin Iyengar

Curated by Josh Hillier

At Netflix, the idea of experimentation, and more specifically A/B testing, is an essential part of the product design process. They use A/B testing to inform design at a strategic level, from concept to shipped product, in order to deliver a measurably better user experience. In this talk, Navin will walk through insights gleaned from years of A/B testing on tens of millions of Netflix members, showing relevant examples from the product to help you think about your own designs.

Source: Vimeo