BBH Stockholm
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BBH Stockholm

How to build trust in a chatbot

Designing an emotional connection with the user

Illustration by Adam Lindfors

Trust

Chatbots

Guidelines for designing trust in CUIs

1. Show that you care

2. Create a feeling of belonging

3. Convey competence and predictability

4. Convey safety

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BBH Stockholm

We prototype, design, build and scale captivating customer experiences that generate commercial success.