The Service Design handbook

- Guiding you to the tools and methods of improving customer experiences and leveraging brand value with seamless customer journeys

BBH Stockholm
Mar 15 · 2 min read
Illustration by Adam Lindfors

We at BBH Stockholm are proud to introduce our newest addition to BBH Books — the Service Design Handbook!

The Service Design handbook is an (in)complete guide to the tools and methods of improving customer experiences and leveraging brand value with seamless customer journeys. It shows how we can use customer journey understanding as a tool to empathise and find new opportunities to delight customers. We reveal our recipe for success for creating products and services that are not only desirable but also make business sense and are feasible from an organisational and technical perspective.

The handbook goes above and beyond the hard facts and takes into account the ecosystem in which these services are built — the organisation. Design thinking, in other words, creative problem solving through empathy and experimentation, requires a supportive organisational structure, agile leadership and a culture that encourages entrepreneurship and initiative.

You can download the book at books.bbhstockholm.se/servicedesign

We hope you enjoy reading the book as much as we’ve enjoyed making it!


Originally published by Lilli Pulkkinen at blog.bbhstockholm.se.

BBH Stockholm

Our views on prototyping, designing, building and scaling captivating customer experiences that generate commercial success.

BBH Stockholm

Written by

We prototype, design, build and scale captivating customer experiences that generate commercial success.

BBH Stockholm

Our views on prototyping, designing, building and scaling captivating customer experiences that generate commercial success.

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